Nonprofit organizations need to get the most out of every dollar spent and hour volunteered. WordPress is the platform of choice for organizations that need a professional looking website, but don’t have tens of thousands to spend on development. With a few simple plugins and best practices, you can generate search engine optimized content that drives traffic to your website. Best of all, these tools and tactics are so easy to learn that you don’t need to spend hours training volunteers and staff members.
Speaker: Frank Jones
Organization: FrankCJones.com
Speaker Bio: Frank Jones is the organizer for the Raleigh SEO Meetup and a co-organizer for the Triangle WordPress Meetup. Since 2009, Frank has helped clients develop content that is loved by search engines and human audiences alike. Additionally, he assists small to medium-size organizations by managing their WordPress installations. Thanks to the location independent nature of his work, you may find Frank in Raleigh – but you shouldn’t be suprised to find he’s telecommuting from Spain or Turkey. You can learn more about Frank and the projects he has under way at FrankCJones.com.
Session Tags: WordPress, SEO, beginner, intermediate
Leandra Ganko says
Session slides: http://www.frankcjones.com/nct4g/
On page SEO: URL; Title; Engaging image, diagram or video; Quality outbound links (Harvard.edu, Wikipedia.org); Keyword usage (3-5% of page content); Header tags; Meta description tag and other description tags
Default WordPress SEO: URL, Title, and description tags. Simple.
Yoast SEO plug-in: If it’s green – great! If it’s red – fix it!
Backlinks, messageboards, and media coverage: Connect with blogs, podcasts, forums and community organizations; Find and answer questions on message boards, Facebook, Google+, LinkedIn groups; Publish a book, present at conferences, host local events, get press coverage for what you are already doing; Consider contributing to Wikipedia.
Heather says
Find @FrankCJones’ presentation on WordPress SEO at frankcjones.com/nct4g #15nct4g