Use Quality Data and Analytics To Identify Donors, Clients and Community

Free information resources available through your local public library can help you learn more about the community you serve and connect with your stakeholders.  Attendees will learn to use SimplyAnalytics to visualize data with color-coded maps, generate tabular reports, and develop more accurate quantitative pictures of counties, cities and towns, ZIP codes, and even local neighborhoods.  We’ll also show you how to identify potential donors and clients among the 24 million organizations and 235 million U.S. residents indexed in ReferenceUSA.  These resources are just 2 of the dozens of free information resources available online through NC LIVE — giving you access to research tools to get the reliable data you need to make sound, well-informed decisions.

Betty Garrison
Betty Garrison is Business Research Librarian at Elon University in Elon, NC.  She is the liaison to the Love School of Business at Elon and works with students and faculty to research topics and analyze data in business, economics, marketing, entrepreneurship and sales.

John Raynor
John Raynor is Business Research Services Librarian at the High Point Public Library.  He works both with business and entrepreneurial customers and with customers from the local nonprofit sector, and takes a particular interest in providing quantitative data to help people make well-informed decisions.

Caroline Hallam
Caroline Hallam is Instruction Librarian at NC LIVE, a service to all North Carolinians through North Carolina libraries to provide equitable access to a core selection of digital content and services.