There’s a lot of brilliance locked in PDFs right now. Often, organizations spend countless hours working on content for an annual report, policy briefing, or toolkit for their audiences and simply upload it to their website or send as an email attachment when they’re done. But when their audience sees or receives it, they’re stuck and can’t do anything with it.
In this session, I’ll walk through the benefits of unlocking your content to increase engagement and social sharing opportunities, improve SEO and tracking, make your outreach more accessible, and create a seamless and integrated digital experience for supporters.
You’ll walk away with tips, free resources, and examples of organizations that have done this really well in recent years.
Shannon is a policy wonk, tech lover, and social justice advocate. As a strategy consultant, she collaborates with nonprofit organizations to make it easier to understand, navigate, and communicate in digital spaces. Her work prioritizes lifting up expertise in online public discourse, especially from directly affected people, researchers, and hub organizations that all have a critical roles in advancing policy and social change. Previously, Shannon was the Director of Digital and Innovation for AJ Fletcher Foundation where she created a strong online presence, led digital projects for many of the foundation's’ grantees, and founded SpeakUp NC. She has also co-founded The Vote Against Project and has worked at City Year and Harvard Law School. Her master’s degree is from Duke’s Sanford School of Public Policy and she served as student body president while attending Wake Forest University. When she takes a break from the laptop, you’ll find Shannon savoring the outdoors, drinking copious amounts of coffee around Durham, and wrangling two spirited and wonderful children. www.shannonritchie.me @shannon_ritchie