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Unlock Your Content & Increase Engagement

posted on February 22, 2018

There’s a lot of brilliance locked in PDFs right now. Often, organizations spend countless hours working on content for an annual report, policy briefing, or toolkit for their audiences and simply upload it to their website or send as an email attachment when they’re done. But when their audience sees or receives it, they’re stuck and can’t do anything with it.

In this session, I’ll walk through the benefits of unlocking your content to increase engagement and social sharing opportunities, improve SEO and tracking, make your outreach more accessible, and create a seamless and integrated digital experience for supporters.

You’ll walk away with tips, free resources, and examples of organizations that have done this really well in recent years.

Shannon Ritchie
Shannon is a policy wonk, tech lover, and social justice advocate. As a strategy consultant, she collaborates with nonprofit organizations to make it easier to understand, navigate, and communicate in digital spaces. Her work prioritizes lifting up expertise in online public discourse, especially from directly affected people, researchers, and hub organizations that all have a critical roles in advancing policy and social change. Previously, Shannon was the Director of Digital and Innovation for AJ Fletcher Foundation where she created a strong online presence, led digital projects for many of the foundation's’ grantees, and founded SpeakUp NC. She has also co-founded The Vote Against Project and has worked at City Year and Harvard Law School. Her master’s degree is from Duke’s Sanford School of Public Policy and she served as student body president while attending Wake Forest University. When she takes a break from the laptop, you’ll find Shannon savoring the outdoors, drinking copious amounts of coffee around Durham, and wrangling two spirited and wonderful children. www.shannonritchie.me @shannon_ritchie

Filed Under: sessions 2018

Comments

  1. Shannon Ritchie says

    June 15, 2018 at 9:41 am

    Collaborative Notes, Resources/Links, and Slide Deck here — https://docs.google.com/document/d/1_pW2dTDB2PjjXPGfB_JxvumX29VaFqM1TlxPErcd5QY/edit

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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techsoup TechSoup @techsoup ·
4 Jul 2018

Thanks to @NCTech4Good for inviting us to be a part of #18NCT4G! https://t.co/6hdTO4iaQ9 #tech4good

techsoup TechSoup @techsoup ·
4 Jul 2018

Couldn't make it to #18NCT4G with @NCTech4Good? Here are the social media highlights: https://t.co/IHineYVmrT #tech4good

judy_hallman Judy Hallman @judy_hallman ·
11 Jun 2018

@NTENorg your swag for #18NCT4G was greatly appreciated!

pamelabjacob Pamela Jacob @pamelabjacob ·
8 Jun 2018

@nrichrose Hope you had a great #18NCT4G conference Nancy! Was just thinking how fast a year flew by since the last conference! Let @NS_SocialImpact know if we can help any of your NC #Nonprofit colleagues w/ #nptech! https://t.co/BIyfeA8QPv

nclive NC LIVE @nclive ·
6 Jun 2018

Our Instruction Librarian Caroline had an awesome day at #18NCT4G yesterday presenting w/ @ElonBelk's Betty Garrison and @HighPointPL's John Raynor. Check out their slides on how to use free NC LIVE resources like @SimplyAnalytics and @RefUSA for good! 🙌 https://t.co/r9SVeErhyt

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