User experience design is one approach to addressing the issues of unconscious bias often found in today’s technology. Unconscious bias is an often overlooked and undervalued aspect of UX design since the little details seem to be so minor to us, however these minor details can have large and lasting impacts. Designing a user experience without paying attention to unconscious biases is leaving out small changes that, in turn, alienate large demographics of people and shrink your client base. On the other hand, making these small changes could be just the kickstart your product needs to expand and catch on within other demographics. This presentation will detail how to identify and overcome unconscious bias in order to achieve the maximum client or consumer base possible.

Marcus Finley, Twitter: @marcusafinley, Instagram: @findigital
FIN. Digital
Concurrent Session

Speaker Bio
Marcus Finley is the CEO and Founder of FIN Digital, a full service application development firm in Washington DC. Marcus graduated from Florida State University where he majored in Mechanical Engineering and Public Administration. Marcus is a certified Scrum Master with expert knowledge of a number programming languages, user experience design and web/mobile application development. Marcus has managed over $3 million dollars of contracted technology development and strategy projects for with an average project budget of $200,000. In his professional roles he has provided technology strategies and user experiences to achieve client’s goals. He has help developed UX practices, lead a number of UX workshops with clients and guided companies with emerging needs of validating applications. He co-founded a Meetup called Color of Tech to bring together a diverse group of technology professionals to network and thrive.