Have you ever opened that Insights panel in Facebook and made this face . Does Google Analytics confuse the heck out of you? And Twitter, how do you track those tweets?!

Let our analytics wizardry amaze you! In this session

• Learn the basics of reading and understanding your analytics tools.
• Get a map to Google Analytics and Facebook Insights plus a few tips on Twitter and Instagram tracking tools.
• Walk out with a basic reporting tool to understand your internet engagement better.

DISCLAIMER: This session isn’t for fellow analytics level 20 wizards, this is for everyone else who wants to just learn a little bit more about the tools available.

Mary Alice Holley
BC/DC Ideas

Speaker Bio
The media mind of BC/DC Ideas, Mary Alice has spent the past five years honing her skills in public relations with a diverse mix of for-profit and nonprofit projects. Ranging from affordable housing to telecommunications and a few political candidates, she’s seen it all, but Mary Alice realized her passion for nonprofits and sustainability while publishing a local food guide with a teaching farm in Tennessee.

Now in Raleigh, Mary Alice brings her enthusiasm and PR experience to BC/DC Ideas’ nonprofit client roster. The team’s content and public relations manager, Mary Alice is busy behind the scenes writing digital content, executing award-winning media plans and getting our clients noticed. A positive Piscean and a March baby, she loves how her positive nature is working for the good of the nonprofit world every day.

Things that make her happy: Whipping up some kale smoothies and cold pressed juices, Bob Dylan, Raleigh’s live and local music scene, and of course, time spent with her dog Hazel.