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Opening This Email Could Change Your Life

posted on February 26, 2015

How many email do you receive a day? 100? 200? 1,000? As a nonprofit communicator, do can you reach your audiences when you have to compete with this sheer volume of noise? In this session, we’re going to evaluate some of the best practices in email marketing communications. We’ll review how to ensure your emails are opened to then creating engaging content that drives people to fulfill the call to action. We’re talking subject lines, theory of change, and cat photos.

Speaker: Katie Todd

Organization: NC League of Conservation Voters

Speaker Bio: Katie serves as the Online Engagement Coordinator with the NC League of Conservation Voters, a nonprofit that advocates on behalf of protecting North Carolina’s natural resources. In this role, she oversees membership engagement, email marketing, fundraising, advocacy, and social media. Katie earned her BA in English and Political Science from the University of Arizona and a Master of Public Administration with the Nonprofit Leadership Certificate from UNC – Chapel Hill. Currently, she serves as the chair for YNPN Triangle NC. Outside of the nonprofit sector, Katie enjoys going on adventures with her husband Aaron, reading, running, cooking, watching sports, and indulging in the North Carolina craft beer scene.

Session Tags: email marketing, fundraising, subject lines, advocacy

Filed Under: sessions Tagged With: accepted, advocacy, email marketing, fundraising, subject lines

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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techsoup TechSoup @techsoup ·
4 Jul 2018

Thanks to @NCTech4Good for inviting us to be a part of #18NCT4G! https://t.co/6hdTO4iaQ9 #tech4good

techsoup TechSoup @techsoup ·
4 Jul 2018

Couldn't make it to #18NCT4G with @NCTech4Good? Here are the social media highlights: https://t.co/IHineYVmrT #tech4good

judy_hallman Judy Hallman @judy_hallman ·
11 Jun 2018

@NTENorg your swag for #18NCT4G was greatly appreciated!

pamelabjacob Pamela Jacob @pamelabjacob ·
8 Jun 2018

@nrichrose Hope you had a great #18NCT4G conference Nancy! Was just thinking how fast a year flew by since the last conference! Let @NS_SocialImpact know if we can help any of your NC #Nonprofit colleagues w/ #nptech! https://t.co/BIyfeA8QPv

nclive NC LIVE @nclive ·
6 Jun 2018

Our Instruction Librarian Caroline had an awesome day at #18NCT4G yesterday presenting w/ @ElonBelk's Betty Garrison and @HighPointPL's John Raynor. Check out their slides on how to use free NC LIVE resources like @SimplyAnalytics and @RefUSA for good! 🙌 https://t.co/r9SVeErhyt

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