SEO

Why Bother With SEO & Content Marketing?

posted on June 9, 2016

Can you get more traffic to your site with SEO and content marketing? Sure, but why!

We all know that optimizing your website for search engines and creating great content will bring people to your site. The steps and strategies for doing this are countless. However, we don’t always take the time to stop and ask ourselves why were’re doing this.

What benefit is it to have more people simply look at a website and move on with their day?

We’re going to delve into conversion rate optimization to discover how to get the most from the traffic you have, before worrying about getting more visitors.

Sure, you’ll learn a thing or two about SEO and content marketing while you’re here. However, the primary focus will be on the reasons you want more traffic and what those visitors can do for you.

Frank Jones
Raleigh SEO Meetup

Speaker Bio
Frank Jones is the organizer of the most successful SEO Meetup in the USA. If you want to learn about content marketing, search engine optimization, conversion rate optimization, marketing automation, or anything related to online marketing – you need to join the Raleigh SEO Meetup. When he’s not speaking at conferences or organizing events, Frank provides business and marketing strategy consulting services. Be sure to ask Frank about his recent trip to the international Wikipedia conference in Berlin.

Make your Organization Wikipedia Official: Insider Tips, Tricks and Strategies

posted on February 5, 2015

So your team has done it all – you’re on Facebook, Twitter, G+, LinkedIn, and Instagram? Now, it’s time to turbo charge your organization and take it to the next level with a Wikipedia page!
Join us to learn how to build legitimacy and reputation as well as premium placement within the first five Google search results for your organization, by getting your organization onto Wikipedia.

Kasey Baker and Frank Jones, Wikipedia’s former Regional Ambassadors and Coordinators for their Education Program, will give you an advanced crash course in how to start, actually write, or even improve an existing Wikipedia page for your organization. You will learn:

1. Why is it so important to have a Wikipedia page?
2. Why it is so hard to get into Wikipedia?
3. What you need to do to become a “Notable Organization.”
4. Tricks for writing your first article.
5. Tips for handling conflicts with “Wikipedians.”
6. And an open Q&A session.

Do not waste months just to have your article rejected, learn how to do it right and even if a Wikipedia page is best for you. Established organizations with active social media and existing community presence will gain the most from this presentation.

Speakers: Kasey Baker & Frank Jones

Organization: The Wiki Wizards – www.TheWikiWizards.com

Speaker Bio: Kasey Baker was the former Regional Coordinator for Wikipedia in the Southeast and Midwest regions of the United States from 2011-2014. During this time he also acted as the in-house Wikipedia Ambassador at Western Carolina University where he regularly guest lectured graduate level policy courses and ran training workshops for Wikipedia for new professors. He has helped hundreds of students, professors, librarians, non-profits and many others both write articles for Wikipedia and add content to existing articles. Baker also has been an active Wikipedian editing hundreds of articles and responsible for creating policy articles that received recognition by Wikipedia as an explanatory article,

Frank Jones acted for eighteen months as a Regional Ambassador for the Education Outreach Program at Wikipedia in the South East region, Jones has worked with professors and classes throughout the United States. While he spends most of his time working with his alma mater, the University of North Carolina at Chapel Hill, Jones has also supported classes at the University of North Georgia, Davidson College, and Appalachian State University. Jones is also an active Wikipedia and contributes inn his free time to articles on exotic locals he visits during his travels across the world.

Session Tags: Wikipedia, intermediate, search engine optimization, SEO, social media, organizational building, Google Search results

WordPress SEO

posted on February 5, 2015

Nonprofit organizations need to get the most out of every dollar spent and hour volunteered. WordPress is the platform of choice for organizations that need a professional looking website, but don’t have tens of thousands to spend on development. With a few simple plugins and best practices, you can generate search engine optimized content that drives traffic to your website. Best of all, these tools and tactics are so easy to learn that you don’t need to spend hours training volunteers and staff members.

Speaker: Frank Jones

Organization: FrankCJones.com

Speaker Bio: Frank Jones is the organizer for the Raleigh SEO Meetup and a co-organizer for the Triangle WordPress Meetup. Since 2009, Frank has helped clients develop content that is loved by search engines and human audiences alike. Additionally, he assists small to medium-size organizations by managing their WordPress installations. Thanks to the location independent nature of his work, you may find Frank in Raleigh – but you shouldn’t be suprised to find he’s telecommuting from Spain or Turkey. You can learn more about Frank and the projects he has under way at FrankCJones.com.

Session Tags: WordPress, SEO, beginner, intermediate

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.