“Content Marketing” is hot in for-profit marketing and advertising, but how can you adapt those best practices to your nonprofit?

Learn how to create a comprehensive boom of sound to reach your target audiences. At it’s core, this is all about increasing online engagement. The “Surround Sound Approach” is a multimedia approach to communications that reaches your audience on multiple marketing channels with a unified message. This coordinated approach is not only effective but efficient as you can use one tactic over multiple platforms.

In this session, you’ll see success stories and get the tools to use this approach for your nonprofit. We’ll break it down so you can get the most use out of the content you are already creating!

Speaker: Dawn Crawford

Organization: BC/DC Ideas

Speaker Bio: The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

These days Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Things that make her happy: Chai tea in the morning or a glass of champagne at quittin’ time, Basecamp, living in the South, her daughter’s giggle and a well-formatted spreadsheet.

Session Tags: communications, content marketing, increasing online engagement