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Surround Sound Approach – Content Marketing for Nonprofits

posted on February 24, 2015

“Content Marketing” is hot in for-profit marketing and advertising, but how can you adapt those best practices to your nonprofit?

Learn how to create a comprehensive boom of sound to reach your target audiences. At it’s core, this is all about increasing online engagement. The “Surround Sound Approach” is a multimedia approach to communications that reaches your audience on multiple marketing channels with a unified message. This coordinated approach is not only effective but efficient as you can use one tactic over multiple platforms.

In this session, you’ll see success stories and get the tools to use this approach for your nonprofit. We’ll break it down so you can get the most use out of the content you are already creating!

Speaker: Dawn Crawford

Organization: BC/DC Ideas

Speaker Bio: The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

These days Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Things that make her happy: Chai tea in the morning or a glass of champagne at quittin’ time, Basecamp, living in the South, her daughter’s giggle and a well-formatted spreadsheet.

Session Tags: communications, content marketing, increasing online engagement

Filed Under: sessions Tagged With: accepted, communications, content marketing, increasing online engagement

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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#18nct4g

techsoup TechSoup @techsoup ·
4 Jul 2018

Thanks to @NCTech4Good for inviting us to be a part of #18NCT4G! https://t.co/6hdTO4iaQ9 #tech4good

techsoup TechSoup @techsoup ·
4 Jul 2018

Couldn't make it to #18NCT4G with @NCTech4Good? Here are the social media highlights: https://t.co/IHineYVmrT #tech4good

judy_hallman Judy Hallman @judy_hallman ·
11 Jun 2018

@NTENorg your swag for #18NCT4G was greatly appreciated!

pamelabjacob Pamela Jacob @pamelabjacob ·
8 Jun 2018

@nrichrose Hope you had a great #18NCT4G conference Nancy! Was just thinking how fast a year flew by since the last conference! Let @NS_SocialImpact know if we can help any of your NC #Nonprofit colleagues w/ #nptech! https://t.co/BIyfeA8QPv

nclive NC LIVE @nclive ·
6 Jun 2018

Our Instruction Librarian Caroline had an awesome day at #18NCT4G yesterday presenting w/ @ElonBelk's Betty Garrison and @HighPointPL's John Raynor. Check out their slides on how to use free NC LIVE resources like @SimplyAnalytics and @RefUSA for good! 🙌 https://t.co/r9SVeErhyt

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