NCTech4Good

where tech meets social change

  • Meetup Group
  • Facebook
where tech meets social change
  • Home
  • About NCTech4Good
    • Who We Are
    • Our Team
    • Our History
  • Conference
    • About
    • DYO Sessions
    • Session Proposal FAQ
    • Past Attendees
      • 2018 Attendees
      • 2017 Attendees
      • 2016 Attendees
      • 2015 Attendees
    • Things You Should Know
    • Conference Archive
      • 2018 Conference
      • 2017 Conference
      • 2016 Conference
      • 2015 Conference
      • 2014 Conference
      • 2013 Conference
      • 2012 Conference
      • 2011 Conference
      • 2010 Conference
  • Sponsorship
    • Our Sponsors
    • Sponsorship Levels
    • Become a Sponsor

Email Marketing: Deliverability & Engagement: How does your newsletter score?

posted on February 18, 2019

Speaker: Birgit Pauli-Haack – When setting out on email marketing some of us pay a lot of attention to open and click rates. Those numbers are only really of value once you make sure your email actually lands in someone’s inbox. In fact, 21 % of opt-in email don’t make it into the inbox. And it seems to get harder and harder to get consistent engagement out of your emails.

In this session, we will discuss barriers to deliverability, what influences the open rate and also what prevents your content from being seen. We explore how mobile email reading affects your email design and open rate. Find out your overall domain score for ‘good’ emailer. We will also discuss methods to increase engagement and methods beyond email marketing providers to send bulk emails directly into supporters inboxes.

We want you to benefit from the wisdom in the room and get input from fellow conference attendees. This will be a highly interactive session.

Birgit Pauli-Haack
Birgit Pauli-Haack is a web & mobile developer for Pauli Systems. She serves businesses, professionals and nonprofits with websites, mobile apps and digital marketing. In 2015, she founded NPTechprojects - a nonprofit assisting other nonprofits with IT strategy, project management, and online learning spaces. In her spare time, she supports the WordPress Global Community Team as a deputy and a local Meetup organizer. Since 2013, she is also a NTEN Tech club co-organizer of Tech4Good SWFL and a Netsquared Regional Ambassador at TechSoup. When she gets off the computer, she plays tennis or goes for a run.

Filed Under: sessions 2019 Tagged With: develiberability, email, open rate

Get Your Automation On!

posted on February 22, 2018

Do any of these questions keep you up at night?

  • Are all these emails we send out actually advancing our organization’s goals?
  • What content on our site do people really care about enough to become more engaged?
  • Are we investing our time and money in the right digital areas?
  • How do people find us online … and do they care once they do?

If any of these questions are on your mind, your organization could benefit from marketing automation. Automation helps you get more valuable contacts through your digital channels, convert more contacts into passionate advocates, and optimize your ROI for digital marketing efforts, all while minimizing the demand on your staff’s time and attention.

In this hands-on workshop, you’ll learn:

  • Why automation is a critical component of a modern engagement strategy
  • Where automation software fits in with your current engagement stack (website, CRM, email, social)
  • How to create a roadmap for researching, purchasing and deploying automation software
  • Who in your organization should own and support automation efforts

Participants will walk away with a clear understanding of how automation could best serve their own organizations, and practical first steps to identifying the right automation solution.

Adam Good
Adam Good has been helping mission-driven organizations connect with their audiences online for over 13 years, leading engagement efforts for advocacy groups such as Amnesty International, think-tanks such as Brookings, and member-driven associations such as the Urban Land Institute. His current passion is helping organizations reframe their use of digital tools (email, CRM, automation, analytics and social media) into a cohesive and intentional platform for engagement.

Filed Under: sessions 2018 Tagged With: automation, CRM, email, intermediate

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

Follow the Conference!

#nct4g on Twitter

Past Sponsors

Happy Hour Sponsors

Bronze Sponsors

Website Sponsor

 

Media Sponsor

In-Kind Sponsors

NCTech4GoodFollow

NCTech4Good
NCTech4GoodNCTech4Good@NCTech4Good·
27 Oct

TechSoup's TechTips Digest, Wed, Nov 11, 9:00 AM (PST) -- noon EST -- lightning-fast talks that distill a normal one hour's worth of material into 20 minutes, so you're only getting the good bits. https://events.techsoup.org/events/details/techsoup-techsoup-us-presents-techsoups-techtips-digest/#/ #nct4g #nptech #net2 #ntenorg #tech4good

NCTech4GoodNCTech4Good@NCTech4Good·
19 Oct

Wed Oct 21 7 pm Jahzeer Terrell, IT Security Associate @Tech_Impact, covers security threats, vulnerabilities, exploits, countermeasures. #nct4g #nptech #net2 #ntenorg #tech4good https://www.meetup.com/NCTech4Good/events/273976226/

NCTech4GoodNCTech4Good@NCTech4Good·
16 Sep

Reminder: "Turbocharge your Toolbox: Jamboard, Google Sites, and Trello" September 16 at 7 pm -- https://www.meetup.com/NCTech4Good/events/273117832/ #nct4g #nptech #net2 #ntenorg #tech4good

Retweet on TwitterNCTech4Good Retweeted
NetSquaredNetSquared@NetSquared·
12 Sep

How to Use Data to Tell Your Story https://hubs.ly/H0vPrVH0 by @TechSoup

NCTech4GoodNCTech4Good@NCTech4Good·
10 Sep

Join us Sep 16 7:00 PM:
Jamboard for engagement Google Sites as a board portal Trello for proj. mgt.
https://www.meetup.com/NCTech4Good/events/273117832/ #nct4g #nptech #net2 #tech4good

Load More...

© 2021 NC Tech 4 Good | Site design by LeGa Design Group