NCTech4Good

where tech meets social change

where tech meets social change

Email Marketing: Deliverability & Engagement: How does your newsletter score?

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Speaker: Birgit Pauli-Haack – When setting out on email marketing some of us pay a lot of attention to open and click rates. Those numbers are only really of value once you make sure your email actually lands in someone’s inbox. In fact, 21 % of opt-in email don’t make it into the inbox. And it seems to get harder and harder to get consistent engagement out of your emails.

In this session, we will discuss barriers to deliverability, what influences the open rate and also what prevents your content from being seen. We explore how mobile email reading affects your email design and open rate. Find out your overall domain score for ‘good’ emailer. We will also discuss methods to increase engagement and methods beyond email marketing providers to send bulk emails directly into supporters inboxes.

We want you to benefit from the wisdom in the room and get input from fellow conference attendees. This will be a highly interactive session.

Birgit Pauli-Haack
Birgit Pauli-Haack is a web & mobile developer for Pauli Systems. She serves businesses, professionals and nonprofits with websites, mobile apps and digital marketing. In 2015, she founded NPTechprojects - a nonprofit assisting other nonprofits with IT strategy, project management, and online learning spaces. In her spare time, she supports the WordPress Global Community Team as a deputy and a local Meetup organizer. Since 2013, she is also a NTEN Tech club co-organizer of Tech4Good SWFL and a Netsquared Regional Ambassador at TechSoup. When she gets off the computer, she plays tennis or goes for a run.

Get Your Automation On!

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Do any of these questions keep you up at night?

  • Are all these emails we send out actually advancing our organization’s goals?
  • What content on our site do people really care about enough to become more engaged?
  • Are we investing our time and money in the right digital areas?
  • How do people find us online … and do they care once they do?

If any of these questions are on your mind, your organization could benefit from marketing automation. Automation helps you get more valuable contacts through your digital channels, convert more contacts into passionate advocates, and optimize your ROI for digital marketing efforts, all while minimizing the demand on your staff’s time and attention.

In this hands-on workshop, you’ll learn:

  • Why automation is a critical component of a modern engagement strategy
  • Where automation software fits in with your current engagement stack (website, CRM, email, social)
  • How to create a roadmap for researching, purchasing and deploying automation software
  • Who in your organization should own and support automation efforts

Participants will walk away with a clear understanding of how automation could best serve their own organizations, and practical first steps to identifying the right automation solution.

Adam Good
Adam Good has been helping mission-driven organizations connect with their audiences online for over 13 years, leading engagement efforts for advocacy groups such as Amnesty International, think-tanks such as Brookings, and member-driven associations such as the Urban Land Institute. His current passion is helping organizations reframe their use of digital tools (email, CRM, automation, analytics and social media) into a cohesive and intentional platform for engagement.

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.