NCTech4Good

where tech meets social change

where tech meets social change

Email Marketing for Non-Profits: Supporting Your C.A.U.S.E.

posted on

Speaker: Hank Hoffmeier – Learn how to Create Awareness Using Strategic Email (C.A.U.S.E.). As a non-profit, your focus needs to be on fulfilling your mission. Email Marking is the workhorse that will help you increase awareness, donations, event registration, and volunteer participation.

You will learn:

Why email marketing is the best marketing channel for non-profits
What templates and content will help your cause
How to effectively target your audience and improve your results

Hank Hoffmeier
Hank is an author, speaker, podcast host and Strategic Insights Manager at iContact. With a passion for all things digital and social, combined with more than 18 years of experience in sales and marketing, Hank enjoys partnering with organizations large and small to improve their marketing strategy.

Non-Profit Presentation Slides

Newsletters in an Hour a Week

posted on

Have you wanted to start an email campaign, but just haven’t found the time to get started? Or maybe you want to send out a newsletter, but just can’t get it off the ground? Maybe you’re not sure how to get your message to the right group, or maybe there’s just not enough time to generate consistent content. These are challenges we’ve been working on while trying to get our monthly updates under control. Let us show you what we did and what we learned while doing it.

We will take you through DesignHammer’s recent, two part, newsletter creation process from start to finish. First, we’ll share ideas for simple, sustainable, and scalable processes for content generation. Then, we will give a brief overview of email marketing tools currently in the marketplace. Finally, we’ll discuss our experience using MailChimp. This will include some of MailChimp’s technical features, which can aid in reaching your desired audience.

Michael Nicholson and Jeanette Larsen
DesignHammer
Concurrent Session

Speaker Bios
Jeanette Larsen, Designer

Jeanette joined the DesignHammer team while doing an internship to complete her B.S. in Web Design and Development from BYU-Idaho. Having a design emphasis, she contributes her experience developing designs with HTML and CSS, wireframing, prototyping, testing, and refining iterations. She studied digital photography and printing from PCNW and has had her own photography business, Jenjoy Photography, since 2012. She loves to be outdoors, and is constantly trip planning or finding local events to attend. Jeanette lives in Durham with her husband Ryan.

Michael Nicholson, Project Manager

As a Technical Project Manager at DesignHammer, Michael coordinates the internal teams and aligns their efforts with client needs. Additionally, he supports the business development team in forecasting resource availability and scheduling newly signed projects. Michael also fences and referees fencing nationally. Michael lives in Chapel Hill with his wife, Ko-Han, and their chickens.

Opening This Email Could Change Your Life

posted on

How many email do you receive a day? 100? 200? 1,000? As a nonprofit communicator, do can you reach your audiences when you have to compete with this sheer volume of noise? In this session, we’re going to evaluate some of the best practices in email marketing communications. We’ll review how to ensure your emails are opened to then creating engaging content that drives people to fulfill the call to action. We’re talking subject lines, theory of change, and cat photos.

Speaker: Katie Todd

Organization: NC League of Conservation Voters

Speaker Bio: Katie serves as the Online Engagement Coordinator with the NC League of Conservation Voters, a nonprofit that advocates on behalf of protecting North Carolina’s natural resources. In this role, she oversees membership engagement, email marketing, fundraising, advocacy, and social media. Katie earned her BA in English and Political Science from the University of Arizona and a Master of Public Administration with the Nonprofit Leadership Certificate from UNC – Chapel Hill. Currently, she serves as the chair for YNPN Triangle NC. Outside of the nonprofit sector, Katie enjoys going on adventures with her husband Aaron, reading, running, cooking, watching sports, and indulging in the North Carolina craft beer scene.

Session Tags: email marketing, fundraising, subject lines, advocacy

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.