For many nonprofits, hosting a fundraising dinner, gala, or auction is a key way to generate income. Because organizing special events can be costly, getting a healthy return on investment is critical. Showing a video at your event is a way to engage your audience and convey your organization’s impact in an emotional way. During this session, we’ll share how we worked with the nonprofit Families Moving Forward to create videos for their 2017 dinner series—and how these videos helped quadruple donations. We’ll share the most important things we learned, from finding the best stories to how and when to make the ask. You’ll learn how to apply these lessons to your next fundraising event to help raise your profile, cultivate relationships, and increase donations.

Liza Hoos and Rachel Healy
Liza Hoos and Rachel Healy believe in the power of video to change the world. They run Open Eye Creative, a Durham-based marketing firm that helps organizations increase donations, gain visibility, and connect with their community through video. Together they have more than 15 years' experience in video production and have completed documentary projects all over the world, from coastal communities in Mexico to the island of Palau.

Nonprofits that have successful content marketing plans share many qualities, but perhaps the most important one is a commitment to building a relationship with their audience. One of the most effective ways to do this is through video, which holds enormous potential for creating trust, engagement, and emotional connection. This lays the groundwork for a strong, sustained community of donors and advocates. But how can you effectively integrate video into your content marketing plan, especially when you’re short on resources? In this presentation, we’ll share practical strategies and examples for creating engaging video that builds your donor base — no matter what your budget is.

Liza Hoos and Rachel Healy, Instagram: @openeyecreative
Open Eye Creative
Concurrent Session

Speaker Bios
Liza Hoos and Rachel Healy believe in the power of video to change the world. They run Open Eye Creative, a Durham-based marketing firm that helps organizations increase donations, gain visibility, and connect with their community through video. Together they have more than 15 years’ experience in video production and have completed documentary projects all over the world, from coastal communities in Mexico to the island of Palau.