NCTech4Good

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Captivate, Communicate, Convince: How an Impact Video Can Transform Your Next Fundraising Event

posted on February 21, 2018

For many nonprofits, hosting a fundraising dinner, gala, or auction is a key way to generate income. Because organizing special events can be costly, getting a healthy return on investment is critical. Showing a video at your event is a way to engage your audience and convey your organization’s impact in an emotional way. During this session, we’ll share how we worked with the nonprofit Families Moving Forward to create videos for their 2017 dinner series—and how these videos helped quadruple donations. We’ll share the most important things we learned, from finding the best stories to how and when to make the ask. You’ll learn how to apply these lessons to your next fundraising event to help raise your profile, cultivate relationships, and increase donations.

Liza Hoos and Rachel Healy
Liza Hoos and Rachel Healy believe in the power of video to change the world. They run Open Eye Creative, a Durham-based marketing firm that helps organizations increase donations, gain visibility, and connect with their community through video. Together they have more than 15 years' experience in video production and have completed documentary projects all over the world, from coastal communities in Mexico to the island of Palau.

Filed Under: sessions 2018 Tagged With: content, Donations, marketing, Storytelling, Video

Using Video to Increase Your Donor Base

posted on February 28, 2017

Nonprofits that have successful content marketing plans share many qualities, but perhaps the most important one is a commitment to building a relationship with their audience. One of the most effective ways to do this is through video, which holds enormous potential for creating trust, engagement, and emotional connection. This lays the groundwork for a strong, sustained community of donors and advocates. But how can you effectively integrate video into your content marketing plan, especially when you’re short on resources? In this presentation, we’ll share practical strategies and examples for creating engaging video that builds your donor base — no matter what your budget is.

Liza Hoos and Rachel Healy, Instagram: @openeyecreative
Open Eye Creative
Concurrent Session

Speaker Bios
Liza Hoos and Rachel Healy believe in the power of video to change the world. They run Open Eye Creative, a Durham-based marketing firm that helps organizations increase donations, gain visibility, and connect with their community through video. Together they have more than 15 years’ experience in video production and have completed documentary projects all over the world, from coastal communities in Mexico to the island of Palau.

Filed Under: sessions 2017 Tagged With: content, Donations, marketing, Storytelling, Video

Maximizing Your Internet Presence to Engage the Public, Attract Volunteers and Boost Donations

posted on March 17, 2016

Learn how to engage with your target audience, encourage volunteers, and promote donations securely and conveniently by using various social media and web services already established and well-promoted.

Find out how to:

  1. Engage the public: Create a website/Facebook/Twitter/YouTube super-combo that will attract the most attention from your target audience.
  2. Attract volunteers: Tips and etiquette for Meetup.com and how to use social media to keep your volunteers informed and actively organized
  3. Boost donations: Find legit donation services for easy and secure payments from your donors, including traps and pitfalls of Paypal.

Joshua Price
Internet Society

Speaker Bio
Joshua Lynden Price is a Technical Lead on Smart Net Total Care TAC team at Cisco Systems. He has a degree in Science, Technology and Society with a concentration in Internet Sociology from NC State University. He is the founder and Chairman of the Internet Society RTP Chapter.

Filed Under: sessions, sessions 2016 Tagged With: Donations, Event Planning, Public Engagement, social media, Voluteers

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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techsoup TechSoup @techsoup ·
4 Jul 2018

Thanks to @NCTech4Good for inviting us to be a part of #18NCT4G! https://t.co/6hdTO4iaQ9 #tech4good

techsoup TechSoup @techsoup ·
4 Jul 2018

Couldn't make it to #18NCT4G with @NCTech4Good? Here are the social media highlights: https://t.co/IHineYVmrT #tech4good

judy_hallman Judy Hallman @judy_hallman ·
11 Jun 2018

@NTENorg your swag for #18NCT4G was greatly appreciated!

pamelabjacob Pamela Jacob @pamelabjacob ·
8 Jun 2018

@nrichrose Hope you had a great #18NCT4G conference Nancy! Was just thinking how fast a year flew by since the last conference! Let @NS_SocialImpact know if we can help any of your NC #Nonprofit colleagues w/ #nptech! https://t.co/BIyfeA8QPv

nclive NC LIVE @nclive ·
6 Jun 2018

Our Instruction Librarian Caroline had an awesome day at #18NCT4G yesterday presenting w/ @ElonBelk's Betty Garrison and @HighPointPL's John Raynor. Check out their slides on how to use free NC LIVE resources like @SimplyAnalytics and @RefUSA for good! 🙌 https://t.co/r9SVeErhyt

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