NCTech4Good

where tech meets social change

where tech meets social change

So You Have a Lot of Data, Now What?

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Speaker: Emily Patterson – Feeling overwhelmed by data? Between Facebook Insights, Google Analytics and email open rates, it’s easy to collect spreadsheets of digital stats. But using this data to shape your nonprofit’s communications strategy is a lot more difficult. This talk has must dos for all nonprofits who want to stop just tracking data and start turning it into insights.

In this talk, you will learn how to:

– Avoid vanity metrics and use stats to really measure your campaign performance
– Stop worrying about others and start setting your own baselines
– Practical tips for getting insights from your data from a professional analyst

Emily Patterson
Emily Patterson runs Bee Measure, a digital agency devoted to helping nonprofits use data to create more effective outreach and digital campaigns. Emily has worked her whole career in nonprofit technology, including at Public Broadcasting Service and Better Business Bureau. She founded Bee Measure in 2016 specifically to help organizations large and small better use data and do more with limited budgets. When she’s not getting nerdy at work, Emily enjoys the outdoors, reading and sampling the many breweries of Charlottesville, Virginia. Emily is also a PMI-certified Project Management Professional.

No Budget? No Problem. Social Media Tips, Tricks, and Hacks for Your Everyday Life.

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You’ve heard it once, twice, maybe three times: “pay to play” is the social media buzzword of late. But, what happens when you have very little budget, or no budget at all? How do you grow your social and digital reach? Join us for a dive into free tools you can use to help increase your social media reach and engagements. Discover how the WELL doubled their social media reach in under a year, and learn how you can advocate for your nonprofit using nothing but a computer and some creativity. We’ll take a look at popular social media platforms, data and analytics, and learn from one another.

Elizabeth Ruf
The WELL

Speaker Bio
Elizabeth Ruf is a one-woman marketing and communications shop at the WELL; a local, education-focused nonprofit serving high school students. In her spare time she is heavily engaged with the Triangle American Marketing Association, slated to be a Vice President on next year’s Executive Board and plays in a non-profit kickball league.

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.