NCTech4Good

where tech meets social change

where tech meets social change

Get Your Automation On!

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Do any of these questions keep you up at night?

  • Are all these emails we send out actually advancing our organization’s goals?
  • What content on our site do people really care about enough to become more engaged?
  • Are we investing our time and money in the right digital areas?
  • How do people find us online … and do they care once they do?

If any of these questions are on your mind, your organization could benefit from marketing automation. Automation helps you get more valuable contacts through your digital channels, convert more contacts into passionate advocates, and optimize your ROI for digital marketing efforts, all while minimizing the demand on your staff’s time and attention.

In this hands-on workshop, you’ll learn:

  • Why automation is a critical component of a modern engagement strategy
  • Where automation software fits in with your current engagement stack (website, CRM, email, social)
  • How to create a roadmap for researching, purchasing and deploying automation software
  • Who in your organization should own and support automation efforts

Participants will walk away with a clear understanding of how automation could best serve their own organizations, and practical first steps to identifying the right automation solution.

Adam Good
Adam Good has been helping mission-driven organizations connect with their audiences online for over 13 years, leading engagement efforts for advocacy groups such as Amnesty International, think-tanks such as Brookings, and member-driven associations such as the Urban Land Institute. His current passion is helping organizations reframe their use of digital tools (email, CRM, automation, analytics and social media) into a cohesive and intentional platform for engagement.

Power of CiviCRM: Engaging Your Supporters

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Is your organization struggling to move beyond spreadsheets for managing your data? Do you manage your organization’s data in multiple tools, like Eventbrite, Mailchimp, etc.? Has your organization progressed to using a proprietary crm tool, but still frustrated with the features and pricing?

CiviCRM is an open source, highly customizable CRM, with no licensing or subscription fees. Nonprofits of all sizes are using CiviCRM for sending newsletters and email appeals, fundraising, events, membership management, volunteers and more.

Roshani Kothari, Director of Strategy & Engagement at Ginkgo Street Labs, will share how organizations are using CiviCRM to get a 360 degree view of how people are engaging with their organization and tailor their communications based on their interactions.

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, http://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.