NCTech4Good

where tech meets social change

where tech meets social change

Powerful Listening: Stories and Strategies

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Speakers: Liza Hoos & Rachel Healy – There’s plenty of marketing advice on targeting ideal donors, creating a consistent message, and telling your organization’s story. But what about listening to your audience? Active listening can be transformative, strengthening your relationship with donors, galvanizing your supporters, and energizing your team. In this interactive presentation, we’ll draw on what we’ve learned from our time interviewing 100+ people over the years to help you develop powerful listening skills.

Liza Hoos and Rachel Healy
Liza Hoos and Rachel Healy believe in the power of video to change the world. They run Open Eye Creative, a Durham-based marketing firm that helps organizations increase donations, gain visibility, and connect with their community through video. Together they have more than 15 years' experience in video production and have completed documentary projects all over the world, from coastal communities in Mexico to the island of Palau.

Captivate, Communicate, Convince: How an Impact Video Can Transform Your Next Fundraising Event

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For many nonprofits, hosting a fundraising dinner, gala, or auction is a key way to generate income. Because organizing special events can be costly, getting a healthy return on investment is critical. Showing a video at your event is a way to engage your audience and convey your organization’s impact in an emotional way. During this session, we’ll share how we worked with the nonprofit Families Moving Forward to create videos for their 2017 dinner series—and how these videos helped quadruple donations. We’ll share the most important things we learned, from finding the best stories to how and when to make the ask. You’ll learn how to apply these lessons to your next fundraising event to help raise your profile, cultivate relationships, and increase donations.

Liza Hoos and Rachel Healy
Liza Hoos and Rachel Healy believe in the power of video to change the world. They run Open Eye Creative, a Durham-based marketing firm that helps organizations increase donations, gain visibility, and connect with their community through video. Together they have more than 15 years' experience in video production and have completed documentary projects all over the world, from coastal communities in Mexico to the island of Palau.

Using Video to Increase Your Donor Base

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Nonprofits that have successful content marketing plans share many qualities, but perhaps the most important one is a commitment to building a relationship with their audience. One of the most effective ways to do this is through video, which holds enormous potential for creating trust, engagement, and emotional connection. This lays the groundwork for a strong, sustained community of donors and advocates. But how can you effectively integrate video into your content marketing plan, especially when you’re short on resources? In this presentation, we’ll share practical strategies and examples for creating engaging video that builds your donor base — no matter what your budget is.

Liza Hoos and Rachel Healy, Instagram: @openeyecreative
Open Eye Creative
Concurrent Session

Speaker Bios
Liza Hoos and Rachel Healy believe in the power of video to change the world. They run Open Eye Creative, a Durham-based marketing firm that helps organizations increase donations, gain visibility, and connect with their community through video. Together they have more than 15 years’ experience in video production and have completed documentary projects all over the world, from coastal communities in Mexico to the island of Palau.

Managing Freelancers Without Losing Your Mind

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Non-profits often need specialized skills that don’t exist within their staff. You may depend on freelancers such as designers, writers, photographers, and videographers to help with your website and other communication channels. Often these outside people aren’t managed very well, and projects can become an unpleasant challenge.

The key to great relationships with outside talent is shared understanding. This leads to better project outcomes and less stress throughout the process for all.

We’ll review research I’ve conducted with freelancers through interviews and surveys. In this session you will learn:

– Pet peeves of the various types of freelancers
– Key actions to take to improve the manager-freelancer relationship
– Kickoff and post-mortem processes to improve each project

As soon as you walk out of the session, you will have tools and ideas to better your relationships with freelancers and consultants. Get great help without losing your mind!

Melissa Eggleston

Speaker Bio
As a consultant on content strategy and user experience, Melissa Eggleston helps people and organizations create user-friendly digital experiences with memorable content. In 1997, she wrote her first online stories about soccer and broke all the rules we now know about writing for the web.

She has developed online content for all types of organizations – from businesses in San Francisco to non-profits in New York City. She provides UX research and strategy for the UX-Shop in Durham, NC. Melissa previously worked for Duke University and Bloomberg News.

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.