NCTech4Good

where tech meets social change

where tech meets social change

Why Bother With SEO & Content Marketing?

posted on

Can you get more traffic to your site with SEO and content marketing? Sure, but why!

We all know that optimizing your website for search engines and creating great content will bring people to your site. The steps and strategies for doing this are countless. However, we don’t always take the time to stop and ask ourselves why were’re doing this.

What benefit is it to have more people simply look at a website and move on with their day?

We’re going to delve into conversion rate optimization to discover how to get the most from the traffic you have, before worrying about getting more visitors.

Sure, you’ll learn a thing or two about SEO and content marketing while you’re here. However, the primary focus will be on the reasons you want more traffic and what those visitors can do for you.

Frank Jones
Raleigh SEO Meetup

Speaker Bio
Frank Jones is the organizer of the most successful SEO Meetup in the USA. If you want to learn about content marketing, search engine optimization, conversion rate optimization, marketing automation, or anything related to online marketing – you need to join the Raleigh SEO Meetup. When he’s not speaking at conferences or organizing events, Frank provides business and marketing strategy consulting services. Be sure to ask Frank about his recent trip to the international Wikipedia conference in Berlin.

How To Become The Go-To Expert In Your Field Using Social Media

posted on

Nonprofits can leverage social media platforms and content marketing to position themselves as the authority in their fields, with little to no expense. When this happens, your audience does much of the work to find you and you’ll give them great content in return. In the last year, I managed a vast content marketing plan and leveraged social media platforms to position Duke University Press as an expert in the field of Journal Publishing. This project included a 24 post blog series, 128 distinct project tasks, and coordination of more than three dozen contributors. The project now serves as the foundation for all journal acquisition marketing efforts. In my presentation, I will share everything I learned and how our marketing department is using this content marketing success as a springboard for future projects. Topics will include managing contributors, writing content, scheduling a blog calendar, utilizing social media platforms in different ways, and collecting analytics.

Katie Smart
Duke University Press

Speaker Bio
Publicist and Exhibits Coordinator at Duke University Press, coffee addict, and Durhamite by way of Buffalo and Houston.

Surround Sound Approach – Content Marketing for Nonprofits

posted on

“Content Marketing” is hot in for-profit marketing and advertising, but how can you adapt those best practices to your nonprofit?

Learn how to create a comprehensive boom of sound to reach your target audiences. At it’s core, this is all about increasing online engagement. The “Surround Sound Approach” is a multimedia approach to communications that reaches your audience on multiple marketing channels with a unified message. This coordinated approach is not only effective but efficient as you can use one tactic over multiple platforms.

In this session, you’ll see success stories and get the tools to use this approach for your nonprofit. We’ll break it down so you can get the most use out of the content you are already creating!

Speaker: Dawn Crawford

Organization: BC/DC Ideas

Speaker Bio: The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 40+ hours a week make the world a better place.

These days Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.

Things that make her happy: Chai tea in the morning or a glass of champagne at quittin’ time, Basecamp, living in the South, her daughter’s giggle and a well-formatted spreadsheet.

Session Tags: communications, content marketing, increasing online engagement

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.