The most successful PR practitioners are known for being a jack-of-all-trades. With greater demand for photography, design, strategy, advocacy, and exceptional writing skills, nonprofit communicators are often expected to have it all. In this session, you’ll hear from a PR practitioner turned nonprofit communicator – who’s 10-year career has spanned from corporate account service and political campaigning to leading the communications and marketing efforts for a statewide nonprofit. Mary Alice will share lessons learned while making the jump to nonprofit life, as well as tips that can help other nonprofit pros succeed in your new role within an organization.

Mary Alice Holley, Twitter: @maryalice_pr, Instagram: @maryalicewonderland
Conservation Trust for North Carolina
Concurrent Session

Speaker Bio
Mary Alice joined the Conservation Trust for North Carolina in December 2016 as the Communications and Marketing Director where she leads promotion of CTNC’s programs, and provides assistance to 23 local land trusts across the state. Before joining CTNC, Mary Alice was Media Relations Director for nonprofit consulting agency BC/DC Ideas, leading promotional campaigns for numerous conservation clients including Audubon North Carolina and the North Carolina Coastal Federation. Mary Alice holds a B.A. degree in Mass Communications and Rhetorical Writing from the University of Tennessee at Chattanooga. In her spare time, Mary Alice enjoys hiking with her dog, Hazel, and exploring North Carolina’s hidden treasures from her kayak.