Are you the only person running your non-profit? Do you have a small staff? Do you have lots of volunteers and need to get information out quickly? Do you find it really hard to find time to communicate with all of your stakeholders regularly?

If you answered “Yes!” to any of these questions, then this session is for you!

This session will overview various technologies that you can use to maximize communication with your constituents, convert social media likes to supporters or donors, strengthen your board, and raise monies. These web-based tools can be easily used, set up, shared, integrated, and maintained. It will also focus on the need for a social media plan which can be as simple as an Excel spreadsheet.

This session will focus on the real-life implementation of various online tools to support non-profits and will include a portion for sharing ideas with the other participants.
Some of the tools which may be discussed will be: Facebook, Twitter, Blogs, E-Newsletters, YouTube, PayPal, Square, Crowdrise, Google+, Pinterest, Instagram, Volunteer Sign-Up Programs, Surveys, and more. We will also talk about mobile devices and how to maximize their usage!

Speaker: Kathy McCullough-Testa

Organization: Beach Food Pantry & KMT Consultants

Speaker Bio: Kathy McCullough-Testa is the President & CEO of KMT Consultants, Inc., and serves as part-time Executive Director of the Beach Food Pantry in Kitty Hawk, North Carolina.

Kathy helps her clients “Transform Visionary Ideas Into Reality” on a daily basis.

She is a motivated, personable business professional with experience in multiple industries including health care, government, financial, real estate, non-profit, retail, and education.

Kathy is the first executive director of the Beach Food Pantry. In her nearly two-year tenure, she has helped increase fundraising goals by 50%, increased volunteer participation, and strengthened and expanded community support through outreach events, fundraisers, and social media.

Session Tags: social media, communication, beginner, intermediate, blogs, marketing