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How To Become The Go-To Expert In Your Field Using Social Media

posted on March 17, 2016

Nonprofits can leverage social media platforms and content marketing to position themselves as the authority in their fields, with little to no expense. When this happens, your audience does much of the work to find you and you’ll give them great content in return. In the last year, I managed a vast content marketing plan and leveraged social media platforms to position Duke University Press as an expert in the field of Journal Publishing. This project included a 24 post blog series, 128 distinct project tasks, and coordination of more than three dozen contributors. The project now serves as the foundation for all journal acquisition marketing efforts. In my presentation, I will share everything I learned and how our marketing department is using this content marketing success as a springboard for future projects. Topics will include managing contributors, writing content, scheduling a blog calendar, utilizing social media platforms in different ways, and collecting analytics.

Katie Smart
Duke University Press

Speaker Bio
Publicist and Exhibits Coordinator at Duke University Press, coffee addict, and Durhamite by way of Buffalo and Houston.

Filed Under: sessions, sessions 2016 Tagged With: blog, content marketing, social media

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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