NCTech4Good

where tech meets social change

where tech meets social change

Testing Your Website for Accessibility

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Speaker: Don Shin – For many non-profits, inclusion is a core value – and yet many websites and web apps are developed without disabilities or impairments in mind. Learn the basics about the latest Web Content Accessibility Guidelines (WCAG) standard, and some DIY methods for evaluating your current web content for accessibility and improving the user experience for everyone.

Don Shin
Don Shin is the founder of CrossComm, an award-winning mobile, web, and immersive app development studio headquartered in Durham, NC. Under Mr. Shin's leadership, the Durham, NC-based company has been recognized as one of the leading mobile app developers in the region by clutch.co, and has been nationally recognized as the the Minority Technology Firm of the Year (2015) by the US Dept. of Commerce. In 2018, Mr. Shin became a contributor to an open source cryptocurrency project; he is currently interested in exploring Augmented Reality and finding smart uses of blockchain for enterprise.

Cryptocurrency and Blockchain – Considerations for Non-Profits

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Speaker: Don Shin – Cryptocurrency and blockchain technology are hot topics- though few understand how they work. Learn enough about blockchain to understand what it is uniquely suited for within the context of social good- and equally important, what it is not. Also, learn about how to reduce risk when handling cryptocurrency as a non-profit- whether using it for payments or accepting cryptocurrency donations.

By the end of this talk, attendees will have:

* An introductory understanding of how blockchain works;
* An understanding of the inherent strengths and limitations of blockchain technology;
* Key considerations to bear in mind when handling cryptocurrency as a non-profit or accepting donated cryptocurrency.

Don Shin
Don Shin is the founder of CrossComm, an award-winning mobile, web, and immersive app development studio headquartered in Durham, NC. Under Mr. Shin's leadership, the Durham, NC-based company has been recognized as one of the leading mobile app developers in the region by clutch.co, and has been nationally recognized as the the Minority Technology Firm of the Year (2015) by the US Dept. of Commerce. In 2018, Mr. Shin became a code contributor to an open source cryptocurrency project; his current technology interests include Augmented Reality (AR) and finding smart enterprise uses for blockchain technology.

Race in Technology

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Speaker: Rochelle Newton – The discussion of race in technology will highlight the increasing need for employees in Science, Technology, Engineering, and Math/Medicine (STEM) and the shockingly low numbers of people of color employed in STEM. The browning and greying of America has amplified an urgent need to rethink inclusion. Emerging technologies such as artificial intelligence and Blockchain are poised to disrupt many, if not all, areas of the economy in the coming years. As more companies move to automation, robotics and smart technologies will eliminate many jobs creating vast inequities for people without the skills to compete in an ever changing market. Shared economies are increasing as new innovations come online. With options to share a ride, rent a home, crowdfunding, couchsurfing, reselling, coworking, and other shared economies, technology will change how we live and work.

Race in Technology discusses the impact of emerging technologies on the economy from the lens of race and gender.

Rochelle Newton
Dr. Rochelle Newton is a senior Information Technology (IT) Manager for Duke University School of Law and has worked in IT since 1977 in both the private and public sector. She holds a doctorate in Higher Education with a concentration in Leadership. She is a known advocate for underrepresented groups in Science, Technology, Engineering, and Math (STEM). She speaks frequently on the topic of mentorship for girls and women in STEM. She is a subject matter expert in cybersecurity and other areas of technology. She serves as a consultant for companies as the plan their IT strategies. Newton is also a radio talk show and discusses those uncomfortable topics with her listeners. In her dissertation thesis, Massive Open Online Courses (MOOCs), she explored fully online courses highlighting the underlying presumption of a one-size-fits-all model in education and has become a focus of her career. She writes and speaks on the issues facing many non-traditional students, such as understanding the needs of the learner and formulizing that success is more than admission, classroom, and an instructor. She understands that for traditional students, access to education is equally challenging as many are unprepared for the rigor and the social hierarchy of education at every level. In addition to education, race, and technology, women issues such as mentorship, pay inequity, and promotion, food insecurity on college campuses, are also focuses of her speaking engagements. Dr. Newton has authored numerous papers and presented on the challenges faced by women of color in STEM.

Classic Website Blunders

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Speakers: Stephen Pashby & David Minton – Have you or your nonprofit fallen victim to one of the classic website blunders? Was it organization by board member, stock photo syndrome, design by committee, vanishing volunteer web developer, or something else? We will discuss 10 classic website blunders we have witnessed that rendered potentially successful projects ineffective engagement tools, and tell you how to avoid them.

Takeaways:
– How to align website with your organizations goals
– How to categorize target audiences
– How to identify appropriate website ROI

Stephen Pashby
As Account Manager at DesignHammer, Stephen focuses on sales, account services, community outreach, project management, and providing Accessibility, SEO, and Usability consulting for DesignHammer clients. Stephen regularly presents at technical conferences including DrupalCamp Asheville, DrupalCamp Atlanta, DrupalCamp Charlotte, Drupal GovCon, NCTech4Good, and PHP World. He attended North Carolina State University, receiving a bachelor’s degree in History with a concentration in computer programming. Stephen serves as a referee for the NCAA and USA Fencing and is a lifetime member of the Durham Jaycees. Stephen lives in Durham, NC with his wife Amy and cats Mycroft and Phryne.

Digital Badges for Workforce Development

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Speaker: Randall Hayes – Digital badges are a game industry standard, but they have much broader implications. Imagine a world where literally every activity you love, from a science fiction convention to a historical re-enactment (like the Battle of Guilford Courthouse) could contribute to your resume, in a transparent and machine-checkable way. Mozilla’s Open Badges could make this happen.

Randall Hayes
Randall Hayes is a neuroscientist and entrepreneur, working to make education both relevant and profitable for all involved. After a Fulbright Specialist trip to India last fall, he's back in Greensboro.

Digital Equality and Access for All

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Speaker: John Samuel – Today, nearly 20% of Americans live with a disability — and digital content is difficult or impossible for them to navigate, understand and consume.

Digitally equitable content is designed to create a universal experience that is inclusive of people who are blind or visually impaired, deaf or hard of hearing, or those with cognitive and/or physical disabilities, such as the inability to use a mouse.

When organizations see people with disabilities use their website, it raises empathy and awareness of accessibility issues. Therefore, we will demonstrate how blind users navigate the web, using assistive technology, and share best practices for making your website accessible for all people!

John Samuel
John G. Samuel is an innovative business development expert, with over thirteen years of experience building strategic partnerships, designing profitable business models, and transforming organizations around the world. He is currently leading the technology service strategy for LCI, one of the largest employers of Americans who are blind, with responsibility for building the new LCI Tech business. He has a proven record of accomplishment of leading startup initiatives, most recently helping build Homestrings – Movement Capital, an USAID backed crowdfunding platform, and previously starting a Joint Venture in Cameroon for Aster, a global telecom infrastructure company, where he generated over $45 million in revenue and brought internet access to millions of people across Africa. John holds a Bachelor of Science in Accounting from North Carolina State University, Poole College of Management and a Master of Business Administration from The George Washington University, School of Business. John is a Certified Professional in Accessibility Core Competencies (CPACC).

From the Trees to the Forest, A Data Journey

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Speaker: Ian Henshaw – This session will look at the beginning of a journey of data exploration into the management of a non-profit. Starting with a few data points presented in monthly staff reports, and moving to data analysis to support an intensive effort to understand the indicators that will allow us to manage the organization to have a bigger and longer lasting impact. The journey starts with data presenting questions (like: “How much information can you get out of existing staff reports?”) and moving to what data we need to collect to get to real answers and understanding. The story is about The Carying Place, a transitional housing program in Cary, NC “Caring, Helping & Equipping Wake County Families for Living”.

Ian Henshaw
As a technology evangelist Ian is involved in the open economy, entrepreneurial development and data management/analysis. Deeply involved with the demand side of information from the entrepreneurial and civic communities and managing projects with many multiple stakeholders. Ian is currently serving as the Vice President of the Board for The Carying Place.

Leveraging Voice Recognition Technology for Nonprofits

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Thanks to products like the Amazon Alexa and Google Home,  voice recognition technology is becoming easier to access and enjoy like never before.

In this session, we’ll discuss ways to leverage voice recognition technology to engage your supporters. We’ll draw on data collected in one pilot program at a local nonprofit, in which a community utilized Amazon’s Alexa to increase accessibility to technology tools for users with visual, cognitive and mobility challenges. We’ll also review how other nonprofits, like NPR, the American Heart Association, and Unicef are using Alexa to increase visibility. 

Caroline Stroud
Caroline Stroud has been with Senior Portal since 2015. Caroline collaborates with a number of LifePlan communities across the nation to facilitate successful technology implementations. Caroline most recently worked with a LifePlan community in Pittsboro, NC, to launch an application allowing residents to communicate with their community by way of the Amazon Echo’s voice command assistant, Alexa.

Lessons Learned the Hard Way: Redesigning a Nonprofit Website

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In this interactive session, we will discuss the 2013 redesign of a large nonprofit association’s website, database, and Application Programming Interfaces (APIs). By attending this session, you will:

  1. Understand which aspects of the redesign were successful.
  2. Gain insights about processes that should have been handled differently.
  3. Learn about the association’s plans for another website redesign to address members’ concerns, fix design flaws, and account for our changing demographics.

The presentation will include recommendations for nonprofit association staff who are interested in updating their websites and databases, and it will also provide IT workers with insights about nonprofit association leaders’ priorities and needs.

Stephen Kennedy
Dr. Stephen D. Kennedy earned a master’s degree in school counseling at the University of North Carolina at Greensboro in 2008, and he worked as a professional school counselor at Northeast Guilford High School for three years. In 2014, he completed a Ph.D. in Counseling and Counselor Education at North Carolina State University. Currently, Dr. Kennedy is the Chief Operating Officer at Chi Sigma Iota, an international honor society for counselors that includes more than 300 active chapters and 120,000 initiated members. In that role, he serves as CSI’s volunteer coordinator, oversees the association’s committees and review panels, and supervises CSI’s professional development activities and annual programs. Dr. Kennedy has presented at national and state conferences on topics such as the relationship between technology use and wellness, using technology as a counselor, career development, and professional advocacy.

Web Accessibility for Everyone

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Many people think website accessibility is a “nice to have” feature when in reality it’s a “must have” feature. We’ll demystify the WCAG 2.1 guidelines and show how when you make websites accessible it benefits everyone. You’ll leave this session with new tools to add to your toolkit and be well on your way to being an accessibility ally!

Alisa Herr
Alisa is a multidisciplinarian who loves flexing her skills in strategy, data analysis, writing, empathy, design, and web development. She found her calling to lift up those who use their talents as a force for good and established Unity in 2016 to connect mission-driven technologists, designers, and strategists to the organizations who need them the most. A North Carolinian to the bone, Alisa was born and raised in the Triangle, has a bachelor’s degree in psychology from Appalachian State University, a master’s degree in library and information science from UNC-Chapel Hill, and ardently defends her preference for Lexington style bbq. She is a mom, wife, public speaker, open source evangelist, and serves on the community board of AIGA Raleigh as the chair of the Women Lead Initiative.

5 Lessons From 7 Years of “Nonprofit Radio” Podcasts

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I’ve been the aptly-named host of Tony Martignetti Nonprofit Radio since 2010. We’ve got over 12,000 listeners a week. I’ve done some things right and some I haven’t. I’ll share with you what I’ve learned and we’ll spend time talking about whether podcasting makes sense for your organization.

Tony Martignetti, Twitter: @tonymartignetti
Tony Martignetti Nonprofit Radio
Concurrent Session

Speaker Bio
Tony Martignetti has been serving the needs of nonprofits since 1997. He hosts Tony Martignetti Nonprofit Radio and consults through Martignetti Planned Giving Advisors. His book is Charity Registration: State-by-State Guidelines for Compliance. For a much bigger laugh, you can catch him doing stand-up comedy in New York City.

He gets quoted in the The New York Times, The Wall Street Journal and The Chronicle of Philanthropy.

In the Air Force, during the Reagan years, Tony controlled the keys to 10 nuclear missiles. Off duty, those keys started his Toyota.

Newsletters in an Hour a Week

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Have you wanted to start an email campaign, but just haven’t found the time to get started? Or maybe you want to send out a newsletter, but just can’t get it off the ground? Maybe you’re not sure how to get your message to the right group, or maybe there’s just not enough time to generate consistent content. These are challenges we’ve been working on while trying to get our monthly updates under control. Let us show you what we did and what we learned while doing it.

We will take you through DesignHammer’s recent, two part, newsletter creation process from start to finish. First, we’ll share ideas for simple, sustainable, and scalable processes for content generation. Then, we will give a brief overview of email marketing tools currently in the marketplace. Finally, we’ll discuss our experience using MailChimp. This will include some of MailChimp’s technical features, which can aid in reaching your desired audience.

Michael Nicholson and Jeanette Larsen
DesignHammer
Concurrent Session

Speaker Bios
Jeanette Larsen, Designer

Jeanette joined the DesignHammer team while doing an internship to complete her B.S. in Web Design and Development from BYU-Idaho. Having a design emphasis, she contributes her experience developing designs with HTML and CSS, wireframing, prototyping, testing, and refining iterations. She studied digital photography and printing from PCNW and has had her own photography business, Jenjoy Photography, since 2012. She loves to be outdoors, and is constantly trip planning or finding local events to attend. Jeanette lives in Durham with her husband Ryan.

Michael Nicholson, Project Manager

As a Technical Project Manager at DesignHammer, Michael coordinates the internal teams and aligns their efforts with client needs. Additionally, he supports the business development team in forecasting resource availability and scheduling newly signed projects. Michael also fences and referees fencing nationally. Michael lives in Chapel Hill with his wife, Ko-Han, and their chickens.

CyberSecurity for the Nonprofit Sector

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Are you a non-profit manager who lays awake at night worrying that your organization will be the next data-breach headline story on the 6 o’clock news? Do you worry that you or one of your associates will click on “the wrong thing” and your client’s data will be siphoned out of your database? Have you heard that charities are becoming a big target for hackers? Are you thinking about moving to “The Cloud” but have concerns about data safety? Would you like to know what to say to your Board about IT security? If you answered yes to any of these questions, the “CyberSecurity for the Non-Profit Sector” session is for you. In this session you will jump-start your security knowledge by receiving insight on topics that are fundamental to securing your organizational and client data. We will review case studies that show how real-world organizations have missed the mark in the area of cyber security and how your organization can get it right using some baseline best practices and solutions.

Denise Tawwab, Twitter: @dtawwab
B23 Secure Solutions
Concurrent Session

Speaker Bio
Denise Tawwab is the Principal Consultant for B23 Secure Solutions. She has over 20 years of experience in information technology as a technical trainer, consultant, and programmer. Until 2011 she served as the CEO of Raleigh-based non-profit, NC Connected, Inc., teaching web design and internet programming to at-risk girls. For the past 3 years she has focused on cyber security and risk management consulting, and IT Security Awareness training. Using defense-in-depth, cyber security frameworks, and industry best practices, Denise works with organizations to help identify and manage cyber risk, develop IT security policies and procedures, and build security awareness training programs. She is an active member of the Information Systems Security Association (ISSA), the International Information Systems Security Certification Consortium (ISC), and the Cloud Security Alliance. Denise holds a number of certifications including Network+, Security+, Certified Information Systems Security Professional (CISSP), and the Certificate of Cloud Security Knowledge (CCSK).

Corporate Life to Nonprofit Communications – Lessons Learned from Making the Jump

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The most successful PR practitioners are known for being a jack-of-all-trades. With greater demand for photography, design, strategy, advocacy, and exceptional writing skills, nonprofit communicators are often expected to have it all. In this session, you’ll hear from a PR practitioner turned nonprofit communicator – who’s 10-year career has spanned from corporate account service and political campaigning to leading the communications and marketing efforts for a statewide nonprofit. Mary Alice will share lessons learned while making the jump to nonprofit life, as well as tips that can help other nonprofit pros succeed in your new role within an organization.

Mary Alice Holley, Twitter: @maryalice_pr, Instagram: @maryalicewonderland
Conservation Trust for North Carolina
Concurrent Session

Speaker Bio
Mary Alice joined the Conservation Trust for North Carolina in December 2016 as the Communications and Marketing Director where she leads promotion of CTNC’s programs, and provides assistance to 23 local land trusts across the state. Before joining CTNC, Mary Alice was Media Relations Director for nonprofit consulting agency BC/DC Ideas, leading promotional campaigns for numerous conservation clients including Audubon North Carolina and the North Carolina Coastal Federation. Mary Alice holds a B.A. degree in Mass Communications and Rhetorical Writing from the University of Tennessee at Chattanooga. In her spare time, Mary Alice enjoys hiking with her dog, Hazel, and exploring North Carolina’s hidden treasures from her kayak.

Help, I’m Drowning! – How to Advocate for More Resources at Your Organization

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Are you buried in an avalanche of work on a daily basis? How can you go about advocating for more resources?

In this session, you’ll learn how to create winning proposals that clearly outline the benefits of adding more staff members to your team. From utilizing basic “if this, then that” concepts to exploring a full-blown three year strategy for growth, we’ll discuss various ways to present a mission-focused plan that shows direct benefits to your organization. Additionally, we’ll cover implementation, execution, and fulfillment using data and analytics to ensure that your plan delivers on its promises.

In the first half of the session, Jen will reveal how she grew a database department to three staff members and launched a new digital department. The second half will be a workshop-type format to discuss challenges within the group and how to overcome them. Come prepared to share your frustrations and walk away with exciting ideas to lighten your load!

Jen Newmeyer
Food Bank of Central & Eastern North Carolina

Speaker Bio
Jen has been working in the non-profit arena for over 15 years covering everything from database administration to strategic planning. As Digital Media Manager, she oversees all aspects of digital initiatives including online campaigns, email marketing, ad strategies, and a $1.035M online fundraising budget. She is passionate about community activities and serves on the board of the Raleigh-Wake Partnership to End and Prevent Homelessness as part of the communications committee. Jen is a member of the NTEN: the Nonprofit Technology Network as well as the Triangle American Marketing Association. You can connect with Jen on LinkedIn and learn more at www.charityjen.com.

Access for All…A Website Accessibility Primer for Nonprofits

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An accessible website has benefits for people of ALL abilities, but the concept can seem complex for non-web developers. In this session, we’ll cover the essentials: where web accessibility guidelines come from, what your organization stands to gain by having an accessible site and questions you should be asking your web developer. Additionally, we’ll give you tips on what you can do right now to improve your website and where to go for more information.

Cindy Leonard
Bayer Center for Nonprofit Management at RMU

Speaker Bio
Cindy Leonard is the Consulting Team Leader at the Bayer Center for Nonprofit Management at Robert Morris University. She manages the consulting program and technology program, working with the consulting team to maximize client satisfaction and identify areas for growth. Her own consulting specialty is helping nonprofits leverage technology to meet their missions. In addition to technology assessments, planning and decision support, she specializes in website development on the WordPress platform. Cindy convenes monthly Bagels & Bytes meetups and organizes the annual TechNow conference. She holds a B.S. in computer science, an M.B.A. and a M.Ed. in instructional design technology, all from Seton Hill University.

No Cost Online Non-Profit Research: Sometimes Free Really IS Free

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Discover online resources previously only available to large businesses and now available to you for free. Create demographic and census data maps for presentations using SimplyMap, conduct research on 24 million U.S. businesses and non-profits and 235 million U.S. residents using Reference USA, view 248,660 online videos from producers like PBS, BBC, NOVA, and Frontline, and research almost any topic from reliable content providers. All these resources and more are available for free through NCLive.Org and your public library. You will wonder how you ever did without them.

Speakers: Betty Garrison & Sara Thynne

Organization: Elon Univ

Speaker Bios: Betty Garrison is the Business Research Librarian at Elon University in Elon, NC. She is the liaison to the Love School of Business and works with students and faculty to research topics in business, economics, accounting, management, marketing, entrepreneurship and sales.

Sara Thynne is the Reference & Instruction Librarian at Alamance Community College in Graham, NC.

Session Tags: non-profit research; beginner;

Putting Your Data to Good Use: Data Viz for the Rest of Us

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This session will focus on the best practices for communicating with your data, whether you are using basic Excel charts or the latest and greatest technology.

In particular, we’ll discuss:
-How to find what your data is saying
-The best ways for your data to clearly tell a story
-Tips for selecting the best format for data visualization from dashboards to infographics
-Free and cheap tools for creating great looking graphics

Participants will leave this session with a better understanding of how to use their data to communicate with peers, Board members, donors, and the public.

Speaker: Heather Yandow

Organization: Third Space Studio

Speaker Bio: Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio and our clients.

Her most recent nonprofit position was as the Director of Development and Communications with the NC Conservation Network, a statewide network of over 100 environmental, community and environmental justice organizations focused on protecting North Carolina’s environment and public health. Heather’s nonprofit experience also includes being a volunteer and Board member. Heather co-founded the beehive collective, a giving circle in Raleigh. She has also served on the Board of Directors Democracy NC and ncyt: NC’s Network of Young Nonprofit Professionals. As a student at the University of North Carolina (UNC) at Chapel Hill, Heather volunteered with several student activist groups including co-chairing the Student Environmental Action Coalition. Heather also holds a certificate in Nonprofit Management from Duke University.

Heather earned a Bachelor’s of Science in Mathematics from the UNC in May 2001. In her free time, Heather enjoys riding bikes, hanging out with her dog, and enjoying the great music and food in the Triangle.

Session Tags: data, visualization, beginner, dashboard, infographic

Communication Planning & Implementation for Small Non-Profits

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Are you the only person running your non-profit? Do you have a small staff? Do you have lots of volunteers and need to get information out quickly? Do you find it really hard to find time to communicate with all of your stakeholders regularly?

If you answered “Yes!” to any of these questions, then this session is for you!

This session will overview various technologies that you can use to maximize communication with your constituents, convert social media likes to supporters or donors, strengthen your board, and raise monies. These web-based tools can be easily used, set up, shared, integrated, and maintained. It will also focus on the need for a social media plan which can be as simple as an Excel spreadsheet.

This session will focus on the real-life implementation of various online tools to support non-profits and will include a portion for sharing ideas with the other participants.
Some of the tools which may be discussed will be: Facebook, Twitter, Blogs, E-Newsletters, YouTube, PayPal, Square, Crowdrise, Google+, Pinterest, Instagram, Volunteer Sign-Up Programs, Surveys, and more. We will also talk about mobile devices and how to maximize their usage!

Speaker: Kathy McCullough-Testa

Organization: Beach Food Pantry & KMT Consultants

Speaker Bio: Kathy McCullough-Testa is the President & CEO of KMT Consultants, Inc., and serves as part-time Executive Director of the Beach Food Pantry in Kitty Hawk, North Carolina.

Kathy helps her clients “Transform Visionary Ideas Into Reality” on a daily basis.

She is a motivated, personable business professional with experience in multiple industries including health care, government, financial, real estate, non-profit, retail, and education.

Kathy is the first executive director of the Beach Food Pantry. In her nearly two-year tenure, she has helped increase fundraising goals by 50%, increased volunteer participation, and strengthened and expanded community support through outreach events, fundraisers, and social media.

Session Tags: social media, communication, beginner, intermediate, blogs, marketing

WordPress SEO

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Nonprofit organizations need to get the most out of every dollar spent and hour volunteered. WordPress is the platform of choice for organizations that need a professional looking website, but don’t have tens of thousands to spend on development. With a few simple plugins and best practices, you can generate search engine optimized content that drives traffic to your website. Best of all, these tools and tactics are so easy to learn that you don’t need to spend hours training volunteers and staff members.

Speaker: Frank Jones

Organization: FrankCJones.com

Speaker Bio: Frank Jones is the organizer for the Raleigh SEO Meetup and a co-organizer for the Triangle WordPress Meetup. Since 2009, Frank has helped clients develop content that is loved by search engines and human audiences alike. Additionally, he assists small to medium-size organizations by managing their WordPress installations. Thanks to the location independent nature of his work, you may find Frank in Raleigh – but you shouldn’t be suprised to find he’s telecommuting from Spain or Turkey. You can learn more about Frank and the projects he has under way at FrankCJones.com.

Session Tags: WordPress, SEO, beginner, intermediate

Don’t Guess! What We Know About Website Users

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Making a website easy for your visitors to use is essential for a terrific website experience. Great content is often crippled by poor usability. Understanding usability principles can inform your design and content decisions to make websites more user friendly and successful. No more guessing how people use websites! Based on publicly available usability research, we’ll discuss what we know about users in terms of both big-picture concepts and nitty-gritty details. For example, how do users engage with photography on websites? We’ll also discuss items to keep in mind for visitors on mobile devices.

We will look at website examples to see common problems that non-profits make that cause their websites to be user-UNfriendly. We’ll also talk about potential solutions. You’ll walk out with practical tips that you can immediately use to better your website. Resources will be suggested for further learning.

Speaker: Melissa Eggleston

Organization: http://melissaegg.com

Speaker Bio: As a content strategist with a UX focus, Melissa Eggleston aims to help organizations create memorable website experiences so they can connect to their “tribe.” In 1996, she wrote her first online stories about soccer and violated all the rules we now know about writing for the web. Now as a freelancer, she consults and creates content for all types of organizations – from dentists in California to an e-commerce design firm in New York to a religious non-profit in Kentucky. Previously she worked for Duke University and Bloomberg News. Melissa gained her multimedia skills and love of usability at UNC-Chapel Hill where she got her Master’s degree. When not working, you’ll likely find Melissa on her yoga mat or trying to convince her 3-year-old daughter that their cat Luna really doesn’t want another hug.

Session Tags: usability, user experience, content strategy, intermediate, beginner, website design

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.