NCTech4Good

where tech meets social change

where tech meets social change

Get Your Automation On!

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Do any of these questions keep you up at night?

  • Are all these emails we send out actually advancing our organization’s goals?
  • What content on our site do people really care about enough to become more engaged?
  • Are we investing our time and money in the right digital areas?
  • How do people find us online … and do they care once they do?

If any of these questions are on your mind, your organization could benefit from marketing automation. Automation helps you get more valuable contacts through your digital channels, convert more contacts into passionate advocates, and optimize your ROI for digital marketing efforts, all while minimizing the demand on your staff’s time and attention.

In this hands-on workshop, you’ll learn:

  • Why automation is a critical component of a modern engagement strategy
  • Where automation software fits in with your current engagement stack (website, CRM, email, social)
  • How to create a roadmap for researching, purchasing and deploying automation software
  • Who in your organization should own and support automation efforts

Participants will walk away with a clear understanding of how automation could best serve their own organizations, and practical first steps to identifying the right automation solution.

Adam Good
Adam Good has been helping mission-driven organizations connect with their audiences online for over 13 years, leading engagement efforts for advocacy groups such as Amnesty International, think-tanks such as Brookings, and member-driven associations such as the Urban Land Institute. His current passion is helping organizations reframe their use of digital tools (email, CRM, automation, analytics and social media) into a cohesive and intentional platform for engagement.

Your Favorite Apps, Better Together

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Do you use multiple cloud apps? Would you like to automate your workflows by getting your apps to communicate with each other? Learn how to use cloud integrators IFTTT and Zapier to do things like automatically…

– Post your new WordPress posts to LinkedIn
– Create Google Calendar events from Evernote reminders
– Post approaching Google Calendar events to a Slack channel
– Autoshare MailChimp campaigns on your LinkedIn profile
– Use Wufoo entries to create MailChimp subscribers
– Create Trello cards from new Google Sheet spreadsheet rows
– Share Posts from a Facebook Page on your Personal Timeline
– and much, much more!

DeLisa Lee
DJL Training, Inc.

Speaker Bio
DeLisa Lee is the owner and Program Director for DJL Training, Inc. a computer training company that helps businesses increase their efficiency and productivity. DJL Training provides customized computer training to government agencies, corporate entities, small-med businesses and community based organizations serving everyone from novices to power users, young adults to seniors.

DeLisa is a self-proclaimed computer geek and has been a Corporate Trainer for over 20 years. She has an extensive knowledge of desktop and web-based productivity applications. Her favorite things to teach include Microsoft Access and Excel, Google Apps For Work, and Customer Relationship Management systems. She also specializes in the effective use of mobile apps and devices.

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, http://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.