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Opening This Email Could Change Your Life

posted on February 26, 2015

How many email do you receive a day? 100? 200? 1,000? As a nonprofit communicator, do can you reach your audiences when you have to compete with this sheer volume of noise? In this session, we’re going to evaluate some of the best practices in email marketing communications. We’ll review how to ensure your emails are opened to then creating engaging content that drives people to fulfill the call to action. We’re talking subject lines, theory of change, and cat photos.

Speaker: Katie Todd

Organization: NC League of Conservation Voters

Speaker Bio: Katie serves as the Online Engagement Coordinator with the NC League of Conservation Voters, a nonprofit that advocates on behalf of protecting North Carolina’s natural resources. In this role, she oversees membership engagement, email marketing, fundraising, advocacy, and social media. Katie earned her BA in English and Political Science from the University of Arizona and a Master of Public Administration with the Nonprofit Leadership Certificate from UNC – Chapel Hill. Currently, she serves as the chair for YNPN Triangle NC. Outside of the nonprofit sector, Katie enjoys going on adventures with her husband Aaron, reading, running, cooking, watching sports, and indulging in the North Carolina craft beer scene.

Session Tags: email marketing, fundraising, subject lines, advocacy

Filed Under: sessions Tagged With: accepted, advocacy, email marketing, fundraising, subject lines

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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TechSoupConnectTechSoupConnect@TechSoupConnect·
11 Nov

🇺🇸 🗓️ November 18th

Join @nctech4good in welcoming @pierrekhawand as he shares innovative tips and tools to help #nonprofits work more effectively in today's age of uncertainty.

RSVP: http://spr.ly/6019JjR7N

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9 Nov

We are looking forward to this event! Will you join us? #NCT4G #TechforGood https://twitter.com/TechSoupConnect/status/1458072514454827009

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9 Sep

Coming soon: #NPtech Event on Sept 16: #Nonprofit Tech in a Post-COVID World Featuring
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https://hubs.li/H0T5gCF0
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Join us in November! #nct4g #nptech #ntenorg #tech4good @TechSoupConnect

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