Charity: Water is a nonprofit with a mission to bring clean drinking water in developing countries. It is also a leader and innovator for using the web to promote their mission, build a large base of supporters, and fund their work. This talk will look at how Charity: Water uses design, storytelling, action campaigns, and user experience principles on the web to make their global efforts possible. Nonprofits of all sizes can learn from what Charity: Water is doing right to make their own efforts more effective.

Matt Pusateri
Flying Dog Creative

Speaker Bio
As an art director, designer, and writer, I have helped people tell stories and communicate ideas for more than two decades. I’ve helped hundreds of clients take complex ideas and messages and make them more clear, focused, and effective.

I have managed and consulted with teams in various organizations, facilitating meetings and improving internal communication. I’ve bridged gaps between editorial, policy, marketing, and web development teams; strengthened relationships between in-house creative teams and consultants; and helped editors, researchers, writers, and designers collaborate to make better content.

In addition to 20+ years professional experience in design and digital strategy, I have two MA degrees — one in communications, one in writing — which help me work with clients to write, edit, and improve web content.