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So You Have a Lot of Data, Now What?

posted on February 21, 2019

Speaker: Emily Patterson – Feeling overwhelmed by data? Between Facebook Insights, Google Analytics and email open rates, it’s easy to collect spreadsheets of digital stats. But using this data to shape your nonprofit’s communications strategy is a lot more difficult. This talk has must dos for all nonprofits who want to stop just tracking data and start turning it into insights.

In this talk, you will learn how to:

– Avoid vanity metrics and use stats to really measure your campaign performance
– Stop worrying about others and start setting your own baselines
– Practical tips for getting insights from your data from a professional analyst

Emily Patterson
Emily Patterson runs Bee Measure, a digital agency devoted to helping nonprofits use data to create more effective outreach and digital campaigns. Emily has worked her whole career in nonprofit technology, including at Public Broadcasting Service and Better Business Bureau. She founded Bee Measure in 2016 specifically to help organizations large and small better use data and do more with limited budgets. When she’s not getting nerdy at work, Emily enjoys the outdoors, reading and sampling the many breweries of Charlottesville, Virginia. Emily is also a PMI-certified Project Management Professional.

Filed Under: sessions 2019 Tagged With: analytics, data, digital marketing, website

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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NCTech4GoodNCTech4Good@NCTech4Good·
27 Oct

TechSoup's TechTips Digest, Wed, Nov 11, 9:00 AM (PST) -- noon EST -- lightning-fast talks that distill a normal one hour's worth of material into 20 minutes, so you're only getting the good bits. https://events.techsoup.org/events/details/techsoup-techsoup-us-presents-techsoups-techtips-digest/#/ #nct4g #nptech #net2 #ntenorg #tech4good

NCTech4GoodNCTech4Good@NCTech4Good·
19 Oct

Wed Oct 21 7 pm Jahzeer Terrell, IT Security Associate @Tech_Impact, covers security threats, vulnerabilities, exploits, countermeasures. #nct4g #nptech #net2 #ntenorg #tech4good https://www.meetup.com/NCTech4Good/events/273976226/

NCTech4GoodNCTech4Good@NCTech4Good·
16 Sep

Reminder: "Turbocharge your Toolbox: Jamboard, Google Sites, and Trello" September 16 at 7 pm -- https://www.meetup.com/NCTech4Good/events/273117832/ #nct4g #nptech #net2 #ntenorg #tech4good

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NetSquaredNetSquared@NetSquared·
12 Sep

How to Use Data to Tell Your Story https://hubs.ly/H0vPrVH0 by @TechSoup

NCTech4GoodNCTech4Good@NCTech4Good·
10 Sep

Join us Sep 16 7:00 PM:
Jamboard for engagement Google Sites as a board portal Trello for proj. mgt.
https://www.meetup.com/NCTech4Good/events/273117832/ #nct4g #nptech #net2 #tech4good

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