NCTech4Good

where tech meets social change

where tech meets social change

Online Advocacy Tools (open dialogue)

posted on

Ruby Sinreich

Comments

  1. SESSION NOTES

    Problems:
    – Nonprofits use bad software. Decision-makers often don’t understand the implications, don’t have to use the tools.
    – Not prioritizing technology.
    – Not targeting the right people. eg: Need to be talking to the younger family members of elders, not just the clients themselves.
    – More contacts in facebook than CRM dB.

    FIRST need an Outreach and Communication Plan. (Online and offline.)
    Check out Jon Stahl’s outline, other templates.
    https://web.archive.org/web/20090708130609/http://blogs.onenw.org/jon/archives/2004/09/01/elements-of-a-good-online-communications-plan/
    http://www.networkforgood.com/nonprofitblog/developing-strategic-communications-plan/
    Facebook allow you to do targeted outreach, social marketing, organic outreach.
    Hard to figure out ho to target.
    Check out reports at Idealware for selecting the right tools.

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.