Have you wanted to start an email campaign, but just haven’t found the time to get started? Or maybe you want to send out a newsletter, but just can’t get it off the ground? Maybe you’re not sure how to get your message to the right group, or maybe there’s just not enough time to generate consistent content. These are challenges we’ve been working on while trying to get our monthly updates under control. Let us show you what we did and what we learned while doing it.
We will take you through DesignHammer’s recent, two part, newsletter creation process from start to finish. First, we’ll share ideas for simple, sustainable, and scalable processes for content generation. Then, we will give a brief overview of email marketing tools currently in the marketplace. Finally, we’ll discuss our experience using MailChimp. This will include some of MailChimp’s technical features, which can aid in reaching your desired audience.
Michael Nicholson and Jeanette Larsen
Jeanette Larsen, Designer
Jeanette joined the DesignHammer team while doing an internship to complete her B.S. in Web Design and Development from BYU-Idaho. Having a design emphasis, she contributes her experience developing designs with HTML and CSS, wireframing, prototyping, testing, and refining iterations. She studied digital photography and printing from PCNW and has had her own photography business, Jenjoy Photography, since 2012. She loves to be outdoors, and is constantly trip planning or finding local events to attend. Jeanette lives in Durham with her husband Ryan.
Michael Nicholson, Project Manager
As a Technical Project Manager at DesignHammer, Michael coordinates the internal teams and aligns their efforts with client needs. Additionally, he supports the business development team in forecasting resource availability and scheduling newly signed projects. Michael also fences and referees fencing nationally. Michael lives in Chapel Hill with his wife, Ko-Han, and their chickens.