Being able to tell your organization’s stories is vital to connecting with your audience!
I will talk about how you can find some of your stories. But mainly I would like to focus on the process of written storytelling. You need to craft it so that it will grab your reader immediately.
I will discuss written storytelling and draw points from my blog series: http://www.howtoreachpeople.com/power-of-written-storytelling/
Some other points I’d like to make:
Story isn’t new! After all we have cave drawings to prove that! But what is new is the communication tools we use. Plus, the dialogue we facilitate.
There are so many places to tell a story. It’s difficult to know what medium to use.
Telling stories to your audience directly is a long-term plan, with amazing benefits.
Also, we’re running a storytelling speaker event and workshop in March and April in DC. So some of what I will talk about is based on what I learn there also!
Heather Ratcliff
NetSquared DC
Speaker Bio
I am a web content and social media strategist advocating for human rights and social change. I have worked with nonprofits and small businesses on reaching their audience, and prior to that, I was a journalist for about 10 years.
I blog at howtoreachpeople.com. You can read more about me here: http://www.howtoreachpeople.com/about/ You can read more about what motivates me here: http://www.howtoreachpeople.com/what-jolts-you-awake/
Leandra Ganko says
Download the slideshow. | Handouts from the session.
Judy Hallman says