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How To Become The Go-To Expert In Your Field Using Social Media

posted on March 17, 2016

Nonprofits can leverage social media platforms and content marketing to position themselves as the authority in their fields, with little to no expense. When this happens, your audience does much of the work to find you and you’ll give them great content in return. In the last year, I managed a vast content marketing plan and leveraged social media platforms to position Duke University Press as an expert in the field of Journal Publishing. This project included a 24 post blog series, 128 distinct project tasks, and coordination of more than three dozen contributors. The project now serves as the foundation for all journal acquisition marketing efforts. In my presentation, I will share everything I learned and how our marketing department is using this content marketing success as a springboard for future projects. Topics will include managing contributors, writing content, scheduling a blog calendar, utilizing social media platforms in different ways, and collecting analytics.

Katie Smart
Duke University Press

Speaker Bio
Publicist and Exhibits Coordinator at Duke University Press, coffee addict, and Durhamite by way of Buffalo and Houston.

Filed Under: sessions, sessions 2016 Tagged With: blog, content marketing, social media

Comments

  1. Leandra Ganko says

    June 8, 2016 at 10:03 am

    Slides from the session.

  2. Judy Hallman says

    June 8, 2016 at 3:46 pm


  3. Judy Hallman says

    June 13, 2016 at 9:10 pm

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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techsoup TechSoup @techsoup ·
4 Jul 2018

Thanks to @NCTech4Good for inviting us to be a part of #18NCT4G! https://t.co/6hdTO4iaQ9 #tech4good

techsoup TechSoup @techsoup ·
4 Jul 2018

Couldn't make it to #18NCT4G with @NCTech4Good? Here are the social media highlights: https://t.co/IHineYVmrT #tech4good

judy_hallman Judy Hallman @judy_hallman ·
11 Jun 2018

@NTENorg your swag for #18NCT4G was greatly appreciated!

pamelabjacob Pamela Jacob @pamelabjacob ·
8 Jun 2018

@nrichrose Hope you had a great #18NCT4G conference Nancy! Was just thinking how fast a year flew by since the last conference! Let @NS_SocialImpact know if we can help any of your NC #Nonprofit colleagues w/ #nptech! https://t.co/BIyfeA8QPv

nclive NC LIVE @nclive ·
6 Jun 2018

Our Instruction Librarian Caroline had an awesome day at #18NCT4G yesterday presenting w/ @ElonBelk's Betty Garrison and @HighPointPL's John Raynor. Check out their slides on how to use free NC LIVE resources like @SimplyAnalytics and @RefUSA for good! 🙌 https://t.co/r9SVeErhyt

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