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Growth Hacking Strategies for Nonprofits

posted on February 21, 2018

Ever hear the terms “growth hacking” or “marketing funnel”? These are terms popular technology companies use to describe their growth strategies. What if you could apply those same strategies to grow your non-profit. This bootcamp will outline strategies and tactics high-growth companies use to build awareness, engagement and revenue, then apply them directly to your organization to grow your audience and donors. These are the exact strategies I applied as Director of Marketing Communications at UNC-TV, one of the largest nonprofit member organizations in North Carolina. Leave knowing how to combine digital marketing and growth hacking strategies to create an army of supporters for your business.

Tivi Jones
Tivi - rhymes with 'privy' - has been a professional marketer since 2004. She currently serves as a marketing, branding and communications consultant and has worked with a wide array of brands including Carolina Parent magazine, Cisco, UNC-TV, NC State and more. Her work for her clients has gained the attention of Publisher's Weekly, PBS Blog, NBC17, ABC11 and more. She loves the brand and community building opportunities marketing presents. While she enjoys working with big brands, she also likes helping small companies and non-profits use effective media, awesome marketing and contagious moxie to create sustainable businesses.

Filed Under: sessions 2018 Tagged With: growth hacking, intermediate, marketing

Comments

  1. Judy Hallman says

    June 22, 2018 at 12:00 pm

    Link to the presentation content:
    https://www.nct4g.org/wp-content/uploads/2018/06/TiviJones.pdf

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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techsoup TechSoup @techsoup ·
4 Jul 2018

Thanks to @NCTech4Good for inviting us to be a part of #18NCT4G! https://t.co/6hdTO4iaQ9 #tech4good

techsoup TechSoup @techsoup ·
4 Jul 2018

Couldn't make it to #18NCT4G with @NCTech4Good? Here are the social media highlights: https://t.co/IHineYVmrT #tech4good

judy_hallman Judy Hallman @judy_hallman ·
11 Jun 2018

@NTENorg your swag for #18NCT4G was greatly appreciated!

pamelabjacob Pamela Jacob @pamelabjacob ·
8 Jun 2018

@nrichrose Hope you had a great #18NCT4G conference Nancy! Was just thinking how fast a year flew by since the last conference! Let @NS_SocialImpact know if we can help any of your NC #Nonprofit colleagues w/ #nptech! https://t.co/BIyfeA8QPv

nclive NC LIVE @nclive ·
6 Jun 2018

Our Instruction Librarian Caroline had an awesome day at #18NCT4G yesterday presenting w/ @ElonBelk's Betty Garrison and @HighPointPL's John Raynor. Check out their slides on how to use free NC LIVE resources like @SimplyAnalytics and @RefUSA for good! 🙌 https://t.co/r9SVeErhyt

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