Ever hear the terms “growth hacking” or “marketing funnel”? These are terms popular technology companies use to describe their growth strategies. What if you could apply those same strategies to grow your non-profit. This bootcamp will outline strategies and tactics high-growth companies use to build awareness, engagement and revenue, then apply them directly to your organization to grow your audience and donors. These are the exact strategies I applied as Director of Marketing Communications at UNC-TV, one of the largest nonprofit member organizations in North Carolina. Leave knowing how to combine digital marketing and growth hacking strategies to create an army of supporters for your business.
Tivi Jones
Tivi - rhymes with 'privy' - has been a professional marketer since 2004. She currently serves as a marketing, branding and communications consultant and has worked with a wide array of brands including Carolina Parent magazine, Cisco, UNC-TV, NC State and more. Her work for her clients has gained the attention of Publisher's Weekly, PBS Blog, NBC17, ABC11 and more. She loves the brand and community building opportunities marketing presents. While she enjoys working with big brands, she also likes helping small companies and non-profits use effective media, awesome marketing and contagious moxie to create sustainable businesses.
Judy Hallman says
Link to the presentation content:
https://www.nct4g.org/wp2087/wp-content/uploads/2018/06/TiviJones.pdf