Nonprofits are competing for the attention of their audience. Often your engaging content is too easily dismissed with the emails, social media feeds and other campaigns due to the sheer volume of content being presented. To keep your audience engaged start having conversations instead of simply creating a billboard marketing campaigns. Customer engagement is a process much like a conversation. You start by reaching your donors and volunteers and figure out how to sustainably engage them in an ongoing dialogue. We believe this is a new stage in the marketing maturity. Engage your donors and volunteers in conservations to foster a personal relationship and loyalty.
In this session, we will discuss how you can leverage technology to distill the noise for your audience and create the intentional conversations. We will discuss strategy around reach vs engagement and how that should affect your strategy for web vs mobile and the right way to use notifications and context.
Kristal York, Twitter: @kristalyork, Instagram: @kristaly2
After four years focused on enterprise digital transformation and mobile solutions, she co-foundered Kapok Digital to build a business focusing on two things: helping local businesses, startups, and nonprofits bridge the digital divide and, second, through our strategy and proof of concept process we provide businesses of any size immediate understanding and value on how to engage customers. We previously helped such brands as Finish Line, Bass Pro, Chick-Fil-A, Dick’s Sporting Goods, Erie Insurance, Allstate, Randstad, and many others. We are able to leverage our experiences to scale and build sustainable solutions for businesses of all sizes.
Leandra Ganko says
Slides from the presentation (pdf)
Kathy Patterson says
Tip on good book: the Data Driven Non-profit.
Kat Morgan says
Another great resource: Beth Kanter’s The Networked Nonprofit.