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Engagement: Talk to Me

posted on March 15, 2017

Nonprofits are competing for the attention of their audience. Often your engaging content is too easily dismissed with the emails, social media feeds and other campaigns due to the sheer volume of content being presented. To keep your audience engaged start having conversations instead of simply creating a billboard marketing campaigns. Customer engagement is a process much like a conversation. You start by reaching your donors and volunteers and figure out how to sustainably engage them in an ongoing dialogue. We believe this is a new stage in the marketing maturity. Engage your donors and volunteers in conservations to foster a personal relationship and loyalty.

In this session, we will discuss how you can leverage technology to distill the noise for your audience and create the intentional conversations. We will discuss strategy around reach vs engagement and how that should affect your strategy for web vs mobile and the right way to use notifications and context.

Kristal York, Twitter: @kristalyork, Instagram: @kristaly2
Kapok Digital
Concurrent Session

Speaker Bio
After four years focused on enterprise digital transformation and mobile solutions, she co-foundered Kapok Digital to build a business focusing on two things: helping local businesses, startups, and nonprofits bridge the digital divide and, second, through our strategy and proof of concept process we provide businesses of any size immediate understanding and value on how to engage customers. We previously helped such brands as Finish Line, Bass Pro, Chick-Fil-A, Dick’s Sporting Goods, Erie Insurance, Allstate, Randstad, and many others. We are able to leverage our experiences to scale and build sustainable solutions for businesses of all sizes.

Filed Under: sessions 2017

Comments

  1. Leandra Ganko says

    June 5, 2017 at 8:51 am

    Slides from the presentation (pdf)

  2. Kathy Patterson says

    June 6, 2017 at 10:59 am

    Tip on good book: the Data Driven Non-profit.

  3. Kat Morgan says

    June 7, 2017 at 1:44 am

    Another great resource: Beth Kanter’s The Networked Nonprofit.

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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4 Jul 2018

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@nrichrose Hope you had a great #18NCT4G conference Nancy! Was just thinking how fast a year flew by since the last conference! Let @NS_SocialImpact know if we can help any of your NC #Nonprofit colleagues w/ #nptech! https://t.co/BIyfeA8QPv

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