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Don’t Feed the Trolls: Handling Offensive Online Comments

posted on February 28, 2017

Trolls don’t just lurk under bridges any more. They post on FB pages, Twitter, and the comments section of online publications. And when they do, you may find yourself triggered or wanting to just ignore what’s happening. But when it’s your organization’s brand and reputation on the line, your volunteers, donors, staff, and clients may also see these comments. How do you respond in a way that addresses the content of trolls’ remarks without stooping to their level? Come find out!

Kat Morgan, Twitter: @ChangeAbilityKM
ChangeAbility Solutions / Allies Take Action
Ignite Talk

Speaker Bio
Kat Morgan, Founder of ChangeAbility Solutions, has decades of experience in the nonprofit sector. As a consultant, she facilitates organization change, and provides training and coaching services. She delivered a TEDxCharleston Talk on breaking silence when you hear something offensive (Silence Is Not Always Golden). She’s passionate about calling people in to difficult conversations rather than calling them out. She’s a lead organizer with the Charleston chapter of Showing Up for Racial Justice (SURJ) which focuses on engaging white folks in the struggle against racism. Her experiences have taught her how to engage in difficult online conversations.

 

Filed Under: sessions 2017 Tagged With: brand management, social media, speaking out, strategic communication

Comments

  1. Kat Morgan says

    June 7, 2017 at 1:41 am

    You can find the slides from my Ignite Talk here: http://www.changeabilitysolutions.com/general/nctech4good2017/

    The resources from the last slide are:
     
    Your FB friend said something racist now what
    NCCJ’s LARA Process (Listen-Affirm-Respond-Add) [link on my page]

    Idealware’s Nonprofit Social Media Policy Workbook
    Free download: http://www.idealware.org/reports/nonprofit-social-media-policy-workbook/
      
    Social Media Policy Development Beth Kanter’s Blog
    http://www.bethkanter.org

    Free Online Policy Tool for Social Media
    Free tool: http://socialmedia.policytool.net

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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