Have you ever opened that Insights panel in Facebook and made this face . Does Google Analytics confuse the heck out of you? And Twitter, how do you track those tweets?!
Let our analytics wizardry amaze you! In this session
- Learn the basics of reading and understanding your analytics tools.
- Get a map to Google Analytics and Facebook Insights plus a few tips on Twitter and Instagram tracking tools.
- Walk out with a basic reporting tool to understand your internet engagement better.
DISCLAIMER: This session isn’t for fellow analytics level 20 wizards, this is for everyone else who wants to just learn a little bit more about the tools available.
Mary Alice Holley
BC/DC Ideas
Speaker Bio
The media mind of BC/DC Ideas, Mary Alice has spent the past five years honing her skills in public relations with a diverse mix of for-profit and nonprofit projects. Ranging from affordable housing to telecommunications and a few political candidates, she’s seen it all, but Mary Alice realized her passion for nonprofits and sustainability while publishing a local food guide with a teaching farm in Tennessee.
Now in Raleigh, Mary Alice brings her enthusiasm and PR experience to BC/DC Ideas’ nonprofit client roster. The team’s content and public relations manager, Mary Alice is busy behind the scenes writing digital content, executing award-winning media plans and getting our clients noticed. A positive Piscean and a March baby, she loves how her positive nature is working for the good of the nonprofit world every day.
Things that make her happy: Whipping up some kale smoothies and cold pressed juices, Bob Dylan, Raleigh’s live and local music scene, and of course, time spent with her dog Hazel.
Leandra Ganko says
Google Analytics
Main questions: Is my website traffic growing over time? Where are my clicks coming from? What are the most popular pages?
Audience > Overview — 40-50% bounce rate is average
Acquisition > All Traffic > Referrals (where people are coming from)
Behavior > Site Content > All Pages – page views > unique pageviews (to avoid your own visits) ‘Average time on page’ is a good benchmark to track over time. ‘Entrances’ is good for social media links.
Baselines – pick a day, get all data lines, put in spreadsheet and keep it up in order to track general website performance.
Deron Tse mentioned Chrome extension for Google Analytics.
Facebook
Main Questions: How are my posts performing? Am I growing my fan base? Who are my fans and when are they online? Should I be using video? YES!
Insights > Posts > When your fans are online (can target posts by time)
Insights > Posts > look at Reach, Engagement (reactions / shares)
Insights > People > Women vs Men – ‘People Reached’ will give you performance based on general Facebook users.
Twitter
Main Questions: Is twitter right for my mission? How much engagement are my tweets generating? What is my ultimate goal? Retweets, likes or clicks?
Hootsuite – for managing Twitter accounts, schedule tweets and track reactions and retweets.
Instagram
Main questions: Which photos are performing best? Am I capitalizing on weekly themes? How am I engaging followers and contributors?
Media Relations
Main Questions: What is the reach of the publication? (Media kits should have this information) IS this publication right for my audience? How can I leverage a placement for greater results? (Repost everything!)
Take Aways
Start by recording your baselines.
Establish a reporting timeline (monthly / quarterly).
Set achievable goals.
Share your results with key leadership.
Effectively prove the power of communications!
Leandra Ganko says
Leandra Ganko says
Slides from the presentation.
Judy Hallman says
Judy Hallman says