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Analytics for Internet Supremacy

posted on March 17, 2016

Have you ever opened that Insights panel in Facebook and made this face 😖. Does Google Analytics confuse the heck out of you? And Twitter, how do you track those tweets?!

Let our analytics wizardry amaze you! In this session

  • Learn the basics of reading and understanding your analytics tools.
  • Get a map to Google Analytics and Facebook Insights plus a few tips on Twitter and Instagram tracking tools.
  • Walk out with a basic reporting tool to understand your internet engagement better.

DISCLAIMER: This session isn’t for fellow analytics level 20 wizards, this is for everyone else who wants to just learn a little bit more about the tools available.

Mary Alice Holley
BC/DC Ideas

Speaker Bio
The media mind of BC/DC Ideas, Mary Alice has spent the past five years honing her skills in public relations with a diverse mix of for-profit and nonprofit projects. Ranging from affordable housing to telecommunications and a few political candidates, she’s seen it all, but Mary Alice realized her passion for nonprofits and sustainability while publishing a local food guide with a teaching farm in Tennessee.

Now in Raleigh, Mary Alice brings her enthusiasm and PR experience to BC/DC Ideas’ nonprofit client roster. The team’s content and public relations manager, Mary Alice is busy behind the scenes writing digital content, executing award-winning media plans and getting our clients noticed. A positive Piscean and a March baby, she loves how her positive nature is working for the good of the nonprofit world every day.

Things that make her happy: Whipping up some kale smoothies and cold pressed juices, Bob Dylan, Raleigh’s live and local music scene, and of course, time spent with her dog Hazel.

Filed Under: sessions, sessions 2016 Tagged With: analytics, social media, traffic

Comments

  1. Leandra Ganko says

    June 2, 2016 at 12:37 pm

    Google Analytics
    Main questions: Is my website traffic growing over time? Where are my clicks coming from? What are the most popular pages?

    Audience > Overview — 40-50% bounce rate is average
    Acquisition > All Traffic > Referrals (where people are coming from)
    Behavior > Site Content > All Pages – page views > unique pageviews (to avoid your own visits) ‘Average time on page’ is a good benchmark to track over time. ‘Entrances’ is good for social media links.
    Baselines – pick a day, get all data lines, put in spreadsheet and keep it up in order to track general website performance.

    Deron Tse mentioned Chrome extension for Google Analytics.

    Facebook
    Main Questions: How are my posts performing? Am I growing my fan base? Who are my fans and when are they online? Should I be using video? YES!

    Insights > Posts > When your fans are online (can target posts by time)
    Insights > Posts > look at Reach, Engagement (reactions / shares)
    Insights > People > Women vs Men – ‘People Reached’ will give you performance based on general Facebook users.

    Twitter
    Main Questions: Is twitter right for my mission? How much engagement are my tweets generating? What is my ultimate goal? Retweets, likes or clicks?

    Hootsuite – for managing Twitter accounts, schedule tweets and track reactions and retweets.

    Instagram
    Main questions: Which photos are performing best? Am I capitalizing on weekly themes? How am I engaging followers and contributors?

    Media Relations
    Main Questions: What is the reach of the publication? (Media kits should have this information) IS this publication right for my audience? How can I leverage a placement for greater results? (Repost everything!)

    Take Aways
    Start by recording your baselines.
    Establish a reporting timeline (monthly / quarterly).
    Set achievable goals.
    Share your results with key leadership.
    Effectively prove the power of communications!

  2. Leandra Ganko says

    June 3, 2016 at 9:01 am

  3. Leandra Ganko says

    June 8, 2016 at 10:00 am

    Slides from the presentation.

  4. Judy Hallman says

    June 8, 2016 at 1:37 pm

  5. Judy Hallman says

    June 13, 2016 at 9:19 pm

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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