NCTech4Good

where tech meets social change

where tech meets social change

Workshop: Using Google Adwords and Google Analytics Effectively

Sponsored by Google

Wednesday, June 7
9:00 am – 3:30 pm

Are you attracting the right people to your website? Are they finding what they want? How are they supporting the awesome work you do?

In the morning workshop you’ll learn best practices for advertising on Google for building an effective nonprofit AdWords campaign and drive qualified search traffic to your website. Then, in the afternoon, you’ll do a deep dive with Google Analytics.

Bring Your Laptop! This will be a working workshop. You’ll learn by doing. That means you’ll need to have an approved Google Ad Grant, along with access to your account.

Due to the hands-on nature of this workshop, space will be limited to 40 participants.
Register today so you don’t miss out!

Using Google Adwords Effectively

Presented by: Rob Ainbinder, Why People Click, a Google Partner
Wednesday, June 7: 9:00 am – 12:00 pm

Workshop Objectives
You will walk away from this workshop with one campaign built and gaining your nonprofit visibility!

Also in this workshop:

  • Why your nonprofit needs a campaign
  • How to build a campaign
  • What to adjust & monitor in a campaign

Speaker Bio
Rob has over 14 years of online marketing experience with deep expertise in strategy, SEO, Social Media Management, and Pay Per Click advertising for a wide range of brands and businesses. Rob founded Why People Click in 2003 to develop and execute marketing strategies that deliver results and increase customer satisfaction.

Using Google Analytics Effectively

Presented by: Patrick Smith, RiiThink Interactive
Wednesday, June 7: 1:00 pm – 3:30 pm

Who visits your website? Where do they come from? What they do when they are on your website? How do they interact with your site’s content?

Speaker Bio
With his extensive knowledge of eCommerce and digital marketing and more than 25 years of experience, Patrick started Riithink in August 2009 and enjoys being a local entrepreneur in Chapel Hill. Patrick has a deep understanding of Google analytics and experience with Google nonprofit grants and has presented at various conferences on analytics.

Preparation

Before arriving for the workshop please ensure that you have:

  1. access to your organization’s existing Google Ad Grant account,
  2. access to a laptop you can bring with you on the day of the workshop.

If you haven’t applied for your Google Adwords grant yet here is the application: https://www.google.com/nonprofits/products/google-ad-grants.html

Helpful Resources

  1. Rob Ainbinder’s step-by-step instructions for getting your Google Adwords grant.
  2. A Facebook group for those with questions about Google AdWords Grants for Nonprofits.

 

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.