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Workshop: Campaign Planning & Management

Friday, June 3, 2016
9:00 – 3:30 pm

Presented by: Katie Todd, Director of Digital Strategies with the NC League of Conservation Voters

Campaigns can feel exciting and overwhelming at the same time. The clear “Finish Line” may make immediate results easier to see than our ongoing work but campaign efforts also seem to consume so many resources toward a single final goal. Does it really have to feel this way all the time?

Whether your focus is on fundraising, advocacy, special events, or program delivery, the level of ROI generated by campaigns toward your mission is often more dependent on your process than if you simply reached your “goal.”

During this workshop, we’ll spend the day working through strategies, frameworks, and best practices to help guide you through the overall lifecycle of a successful campaign, from planning to implementation, all with a focus on engaging and learning from your community throughout the process. Be prepared for exercises that will get you thinking about a particular campaign your organization is currently developing or getting ready to begin. Also, come ready to share your experiences, tips, and questions with the rest of the group as we work to learn as a community.

You’re going to get a chance to learn from experts, connect with peers, find greater success in your nonprofit campaigns, and have some fun along the way.

You’ll learn how to:

  • Develop your campaign strategy using frameworks
  • Effectively manage a campaign
  • Monitor & evaluate the “success” of your campaign
  • Integrate campaigns and community building for long-term impact

Workshop materials and downloads are available on Google Drive

About Katie Todd

Katie serves as the Director of Digital Strategies with the NC League of Conservation Voters, a nonprofit that advocates on behalf of protecting North Carolina’s natural resources. In this role, she oversees membership engagement, email marketing, fundraising, advocacy, and social media. Katie earned her BA in English and Political Science from the University of Arizona and a Master of Public Administration with a Nonprofit Leadership Certificate from UNC – Chapel Hill. Currently, she is the chair for the Young Nonprofit Professionals Network (YNPN) Triangle NC chapter, an organization working towards building an inclusive and sustainable Triangle nonprofit community driven by emerging leaders. Outside of the nonprofit sector, Katie enjoys going on adventures with her partner-in-crime Aaron, reading, running, vegan eats, craft beer, and indulging in #hashtaglife on Twitter @NoYinKatie.

NCTech4Good, an affiliate of NTEN and TechSoup’s NetSquared, is the local resource for nonprofit technology information. Join the sharing and networking at monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m. usually at UNC-TV, and our annual conference, https://www.nct4g.org/. Follow us on Facebook and Twitter @nctech4good, and with the hashtag #nct4g.
 
 

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techsoup TechSoup @techsoup ·
4 Jul 2018

Thanks to @NCTech4Good for inviting us to be a part of #18NCT4G! https://t.co/6hdTO4iaQ9 #tech4good

techsoup TechSoup @techsoup ·
4 Jul 2018

Couldn't make it to #18NCT4G with @NCTech4Good? Here are the social media highlights: https://t.co/IHineYVmrT #tech4good

judy_hallman Judy Hallman @judy_hallman ·
11 Jun 2018

@NTENorg your swag for #18NCT4G was greatly appreciated!

pamelabjacob Pamela Jacob @pamelabjacob ·
8 Jun 2018

@nrichrose Hope you had a great #18NCT4G conference Nancy! Was just thinking how fast a year flew by since the last conference! Let @NS_SocialImpact know if we can help any of your NC #Nonprofit colleagues w/ #nptech! https://t.co/BIyfeA8QPv

nclive NC LIVE @nclive ·
6 Jun 2018

Our Instruction Librarian Caroline had an awesome day at #18NCT4G yesterday presenting w/ @ElonBelk's Betty Garrison and @HighPointPL's John Raynor. Check out their slides on how to use free NC LIVE resources like @SimplyAnalytics and @RefUSA for good! 🙌 https://t.co/r9SVeErhyt

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