Speaker: Emily Patterson – Feeling overwhelmed by data? Between Facebook Insights, Google Analytics and email open rates, it’s easy to collect spreadsheets of digital stats. But using this data to shape your nonprofit’s communications strategy is a lot more difficult. This talk has must dos for all nonprofits who want to stop just tracking data and start turning it into insights.
In this talk, you will learn how to:
– Avoid vanity metrics and use stats to really measure your campaign performance
– Stop worrying about others and start setting your own baselines
– Practical tips for getting insights from your data from a professional analyst
Emily Patterson runs Bee Measure, a digital agency devoted to helping nonprofits use data to create more effective outreach and digital campaigns. Emily has worked her whole career in nonprofit technology, including at Public Broadcasting Service and Better Business Bureau. She founded Bee Measure in 2016 specifically to help organizations large and small better use data and do more with limited budgets. When she’s not getting nerdy at work, Emily enjoys the outdoors, reading and sampling the many breweries of Charlottesville, Virginia. Emily is also a PMI-certified Project Management Professional.