Tuesday, June 6: 8:30am – 5:00pm
The current schedule for pre-selected sessions is listed below. Have an idea for an additional topic? After the opening remarks, participants may pitch an idea for inclusion into the schedule. Attendees will vote and room assignments will be made for the Design-Your-Own (DYO) sessions, also known as Unconference sessions.
Times and rooms for sessions are subject to change.
Wednesday, June 7: 9:00am – 3:30 pm
Workshop: Using Google Adwords and Google Analytics Effectively
Using Google Adwords Effectively, 9:00 am – 12:00 pm
Presented by: Rob Ainbinder, Why People Click, a Google Partner
Using Google Analytics Effectively, 1:00 pm – 3:30 pm
Presented by: Patrick Smith, RiiThink Interactive
Are you attracting the right people to your website? Are they finding what they want? How are they supporting the awesome work you do?
In the morning workshop you’ll learn best practices for advertising on Google for building an effective nonprofit AdWords campaign and drive qualified search traffic to your website. Then, in the afternoon, you’ll begin optimizing AdWords with Google Analytics.
Bring Your Laptop! This will be a working workshop. You’ll learn by doing. That means you’ll need to have an approved Google Ad Grant, along with access to your account.
Register today so you don’t miss out!