In this session learn how to implement the Google AdWords Grants for Nonprofits a $120,000 In Kind Advertising Grant from Google for your Non Profit!
Rob will present a “blueprint” for setting up, monitoring and measuring your Google AdWords Grant. There will also be time for your questions. This session is based on Rob’s upcoming book “Google Adwords Grant Blueprint”.
Google Ad Grants is the nonprofit edition of Google AdWords, Google’s online advertising platform. Google Ad Grants empowers your nonprofit through $120,000 per year in-kind AdWords™ advertising grant, to promote your mission and initiatives on Google search result pages. Typical results of utilizing this grant includes: increases in web site visitors, newsletter subscribers, donations and volunteers.
Why People Click
Rob has over 14 years of online marketing experience with deep expertise in strategy, SEO, Social Media Management, and Pay Per Click advertising for a wide range of brands and businesses. Rob founded Why People Click in 2003 to develop and execute marketing strategies that deliver results and increase customer satisfaction.
Rob has developed online marketing and strategy in a wide range of industries, including energy, gas, B2B, nonprofit and e-commerce. Clients have included small to mid-sized online retailers and nonprofits including Second Harvest Foodbank NWNC, Geek Club Book and Triad Highland Games as well as Margaritaville (Cargo, Hospitality & Lifestyles divisions), CHI St. Luke’s Hospitals and HCA Hospitals and banks. His online strategies and digital tactics have resulted in measurable outcomes for clients, including increased traffic, improved sales, donations and new business. Rob keeps his finger on the pulse of the latest online trends and is certified in Google Analytics.
Rob has presented and/or volunteered for ConvergeSouth, an annual tech conference held in Greensboro, for several years. Rob also regularly attends conferences and seminars in the areas of Search Engine Optimization, Social Media and other internet topics. Rob holds a Bachelor of Arts degree in Marketing.