Speakers: Stephen Pashby & David Minton – Have you or your nonprofit fallen victim to one of the classic website blunders? Was it organization by board member, stock photo syndrome, design by committee, vanishing volunteer web developer, or something else? We will discuss 10 classic website blunders we have witnessed that rendered potentially successful projects ineffective engagement tools, and tell you how to avoid them.
– How to align website with your organizations goals
– How to categorize target audiences
– How to identify appropriate website ROI
As Account Manager at DesignHammer, Stephen focuses on sales, account services, community outreach, project management, and providing Accessibility, SEO, and Usability consulting for DesignHammer clients. Stephen regularly presents at technical conferences including DrupalCamp Asheville, DrupalCamp Atlanta, DrupalCamp Charlotte, Drupal GovCon, NCTech4Good, and PHP World. He attended North Carolina State University, receiving a bachelor’s degree in History with a concentration in computer programming. Stephen serves as a referee for the NCAA and USA Fencing and is a lifetime member of the Durham Jaycees. Stephen lives in Durham, NC with his wife Amy and cats Mycroft and Phryne.