Presenter: Zeydy Ortiz
Presenter: James McGurk
Presenter: Brian Crawford
Presenter: Ruby Sinreich
Presenter: Dr. David Campt
A high-level examination of North Carolina’s internet as a resource. This presentation will highlight inequalities in infrastructure, quality of service, and accessibility within North Carolina as well as other cities that have pursued cutting-edge advancement for their Internet services.
The agenda includes:
- NC Broadband vs National Avg.
- ISP Competition
- Advertised vs Actual Service Quality
- Google Fiber in NC
- Case Studies: Kansas City, Chattanooga, Wilson
The Internet Society – RTP Chapter
Tools for all, cheap and free. This is your opportunity to attend Idealware’s most requested workshop. We cover a range of free/cheap tools from time tracking to video editing, plus some bonus resources. Geared for those who want to make sure they are up on what’s out there. We’ll include an audience interactive sharing, where we crowd source great ideas. The workshop is created by Idealware and presented by local consultant Jeanne Allen.
Jeanne Allen Consulting
Jeanne Allen brings expertise in board and leadership development, strategic planning, change management, volunteer management, and social media strategy. She works at the intersection of Strategy, Innovation, and Technology in the nonprofit sector. Jeanne is passionate about effective nonprofit management and leadership, and building relationships with and between all the stakeholders: volunteers, members, staff leadership and management.
Jeanne is an Instructor in the Duke University Nonprofit Management Certificate Program (NC) where she teaches Board Development and Governance, Strategic Planning, Social Media Strategy for Nonprofits, Succession Planning, and Volunteer Engagement. Currently, she is a Newswire Contributor for Nonprofit Quarterly (NPQ) and on the Editorial Board for Nonprofit Technology Network (NTEN) Magazine, an online magazine on technology. Additionally, Jeanne is a BoardSource Certified Governance Trainer with extensive knowledge of effective governance principles.
Are you buried in an avalanche of work on a daily basis? How can you go about advocating for more resources?
In this session, you’ll learn how to create winning proposals that clearly outline the benefits of adding more staff members to your team. From utilizing basic “if this, then that” concepts to exploring a full-blown three year strategy for growth, we’ll discuss various ways to present a mission-focused plan that shows direct benefits to your organization. Additionally, we’ll cover implementation, execution, and fulfillment using data and analytics to ensure that your plan delivers on its promises.
In the first half of the session, Jen will reveal how she grew a database department to three staff members and launched a new digital department. The second half will be a workshop-type format to discuss challenges within the group and how to overcome them. Come prepared to share your frustrations and walk away with exciting ideas to lighten your load!
Food Bank of Central & Eastern North Carolina
Jen has been working in the non-profit arena for over 15 years covering everything from database administration to strategic planning. As Digital Media Manager, she oversees all aspects of digital initiatives including online campaigns, email marketing, ad strategies, and a $1.035M online fundraising budget. She is passionate about community activities and serves on the board of the Raleigh-Wake Partnership to End and Prevent Homelessness as part of the communications committee. Jen is a member of the NTEN: the Nonprofit Technology Network as well as the Triangle American Marketing Association. You can connect with Jen on LinkedIn and learn more at www.charityjen.com.
You’ve heard it once, twice, maybe three times: “pay to play” is the social media buzzword of late. But, what happens when you have very little budget, or no budget at all? How do you grow your social and digital reach? Join us for a dive into free tools you can use to help increase your social media reach and engagements. Discover how the WELL doubled their social media reach in under a year, and learn how you can advocate for your nonprofit using nothing but a computer and some creativity. We’ll take a look at popular social media platforms, data and analytics, and learn from one another.
Elizabeth Ruf is a one-woman marketing and communications shop at the WELL; a local, education-focused nonprofit serving high school students. In her spare time she is heavily engaged with the Triangle American Marketing Association, slated to be a Vice President on next year’s Executive Board and plays in a non-profit kickball league.
The relational database, used by the Human Kindness Foundation, was feeling the effects of bloat. Their main database tables contained decade’s worth of data that was no longer current.
This session presents the audience with Mark’s experience developing an archive process. Attendees to this presentation will benefit from the conversation with HKF staff and the Agile process to develop the archive tables and queries.
Mark is an IT consultant in Durham. He has started, run, and served in a leadership role for several local technology oriented user groups. Mark has presented at local and regional technical conferences.
Do you use multiple cloud apps? Would you like to automate your workflows by getting your apps to communicate with each other? Learn how to use cloud integrators IFTTT and Zapier to do things like automatically…
– Post your new WordPress posts to LinkedIn
– Create Google Calendar events from Evernote reminders
– Post approaching Google Calendar events to a Slack channel
– Autoshare MailChimp campaigns on your LinkedIn profile
– Use Wufoo entries to create MailChimp subscribers
– Create Trello cards from new Google Sheet spreadsheet rows
– Share Posts from a Facebook Page on your Personal Timeline
– and much, much more!
DJL Training, Inc.
DeLisa Lee is the owner and Program Director for DJL Training, Inc. a computer training company that helps businesses increase their efficiency and productivity. DJL Training provides customized computer training to government agencies, corporate entities, small-med businesses and community based organizations serving everyone from novices to power users, young adults to seniors.
DeLisa is a self-proclaimed computer geek and has been a Corporate Trainer for over 20 years. She has an extensive knowledge of desktop and web-based productivity applications. Her favorite things to teach include Microsoft Access and Excel, Google Apps For Work, and Customer Relationship Management systems. She also specializes in the effective use of mobile apps and devices.
Being able to tell your organization’s stories is vital to connecting with your audience!
I will talk about how you can find some of your stories. But mainly I would like to focus on the process of written storytelling. You need to craft it so that it will grab your reader immediately.
I will discuss written storytelling and draw points from my blog series: http://www.howtoreachpeople.com/power-of-written-storytelling/
Some other points I’d like to make:
Story isn’t new! After all we have cave drawings to prove that! But what is new is the communication tools we use. Plus, the dialogue we facilitate.
There are so many places to tell a story. It’s difficult to know what medium to use.
Telling stories to your audience directly is a long-term plan, with amazing benefits.
Also, we’re running a storytelling speaker event and workshop in March and April in DC. So some of what I will talk about is based on what I learn there also!
I am a web content and social media strategist advocating for human rights and social change. I have worked with nonprofits and small businesses on reaching their audience, and prior to that, I was a journalist for about 10 years.
I blog at howtoreachpeople.com. You can read more about me here: http://www.howtoreachpeople.com/about/ You can read more about what motivates me here: http://www.howtoreachpeople.com/what-jolts-you-awake/
Learn how to engage with your target audience, encourage volunteers, and promote donations securely and conveniently by using various social media and web services already established and well-promoted.
Find out how to:
- Engage the public: Create a website/Facebook/Twitter/YouTube super-combo that will attract the most attention from your target audience.
- Attract volunteers: Tips and etiquette for Meetup.com and how to use social media to keep your volunteers informed and actively organized
- Boost donations: Find legit donation services for easy and secure payments from your donors, including traps and pitfalls of Paypal.
Joshua Lynden Price is a Technical Lead on Smart Net Total Care TAC team at Cisco Systems. He has a degree in Science, Technology and Society with a concentration in Internet Sociology from NC State University. He is the founder and Chairman of the Internet Society RTP Chapter.
Charity: Water is a nonprofit with a mission to bring clean drinking water in developing countries. It is also a leader and innovator for using the web to promote their mission, build a large base of supporters, and fund their work. This talk will look at how Charity: Water uses design, storytelling, action campaigns, and user experience principles on the web to make their global efforts possible. Nonprofits of all sizes can learn from what Charity: Water is doing right to make their own efforts more effective.
Flying Dog Creative
As an art director, designer, and writer, I have helped people tell stories and communicate ideas for more than two decades. I’ve helped hundreds of clients take complex ideas and messages and make them more clear, focused, and effective.
I have managed and consulted with teams in various organizations, facilitating meetings and improving internal communication. I’ve bridged gaps between editorial, policy, marketing, and web development teams; strengthened relationships between in-house creative teams and consultants; and helped editors, researchers, writers, and designers collaborate to make better content.
In addition to 20+ years professional experience in design and digital strategy, I have two MA degrees — one in communications, one in writing — which help me work with clients to write, edit, and improve web content.
If leveraged correctly, technology has the power to accelerate your work to meet your mission. Even better when that technology is free. Too often though, we spend too much time jumping on free technology offerings and not enough time figuring out what we’re trying to do and how the technology can (or in some cases cannot) help us. In this session, we talk about how to prepare to truly leverage free technology — from what questions to ask of technology providers to who should be involved in choosing the technology and helping implement it. Instead of seeing the process of choosing technology as a scary process, this session will empower you to choose the right tools for your organization.
Three takeaways from this session:
How to decide what type of technology is right for your organization
How to assess your organization’s technical capacity for implementing and making the most of new technology
What questions to ask when you’re deciding on new technology (free or not)
Peggy has been a thought leader in social change, innovation, and technology for over 15 years. As Director of Social Impact at NetSuite, she is responsible for the donation of the NetSuite products to nonprofits located all around the world. She is committed to helping nonprofits to further their social impact. Previously, as Executive Director of WiserEarth (501c3), Peggy was responsible for growing an online community of over 80,000 members from all around the world working towards sustainability and social justice issues. She earned an MBA with honors in Management and Sustainability from SFSU. She is a board member of Social Media for NonProfits and a member of Board Source, NTEN and Green & Sustainability Innovators & Innovation Network.
Whether you’re implementing a new software system, upgrading your existing systems, or simply moving your data to the cloud, you’re creating organizational change. But unless your IT plans reflect this – and most don’t – your project could easily fall behind schedule, run over budget, or simply fail. If you plan without change or people in mind, lack of understanding or buy-in or even resistance from staff could thwart your efforts. Come learn what else you should incorporate into planning beyond specs and timeline to increase the speed of adoption. Come learn about the process of change and how you can increase the speed and acceptance of new tech products, systems, and procedures. You’ll leave with a deeper understanding of what it takes to successfully implement change and how to partner with others in your organization to ensure its success.
Kat Morgan, Founder of ChangeAbility Solutions, has decades of experience as a trainer, facilitator, and change management professional. As a consultant, she facilitates and manages organizational change, delivers training, and coaches emerging leaders. She has managed change initiates at several nonprofit organizations, and has assisted a national nonprofit as it went through a major restructuring process. She facilitates strategic and action planning for nonprofit organizations. She knows that democratic engagement of as many stakeholders as possible results in deeper buy-in, better decision-making, faster implementation, and greater alignment between plans and results.
Have you ever opened that Insights panel in Facebook and made this face . Does Google Analytics confuse the heck out of you? And Twitter, how do you track those tweets?!
Let our analytics wizardry amaze you! In this session
- Learn the basics of reading and understanding your analytics tools.
- Get a map to Google Analytics and Facebook Insights plus a few tips on Twitter and Instagram tracking tools.
- Walk out with a basic reporting tool to understand your internet engagement better.
DISCLAIMER: This session isn’t for fellow analytics level 20 wizards, this is for everyone else who wants to just learn a little bit more about the tools available.
Mary Alice Holley
The media mind of BC/DC Ideas, Mary Alice has spent the past five years honing her skills in public relations with a diverse mix of for-profit and nonprofit projects. Ranging from affordable housing to telecommunications and a few political candidates, she’s seen it all, but Mary Alice realized her passion for nonprofits and sustainability while publishing a local food guide with a teaching farm in Tennessee.
Now in Raleigh, Mary Alice brings her enthusiasm and PR experience to BC/DC Ideas’ nonprofit client roster. The team’s content and public relations manager, Mary Alice is busy behind the scenes writing digital content, executing award-winning media plans and getting our clients noticed. A positive Piscean and a March baby, she loves how her positive nature is working for the good of the nonprofit world every day.
Things that make her happy: Whipping up some kale smoothies and cold pressed juices, Bob Dylan, Raleigh’s live and local music scene, and of course, time spent with her dog Hazel.
An accessible website has benefits for people of ALL abilities, but the concept can seem complex for non-web developers. In this session, we’ll cover the essentials: where web accessibility guidelines come from, what your organization stands to gain by having an accessible site and questions you should be asking your web developer. Additionally, we’ll give you tips on what you can do right now to improve your website and where to go for more information.
Bayer Center for Nonprofit Management at RMU
Cindy Leonard is the Consulting Team Leader at the Bayer Center for Nonprofit Management at Robert Morris University. She manages the consulting program and technology program, working with the consulting team to maximize client satisfaction and identify areas for growth. Her own consulting specialty is helping nonprofits leverage technology to meet their missions. In addition to technology assessments, planning and decision support, she specializes in website development on the WordPress platform. Cindy convenes monthly Bagels & Bytes meetups and organizes the annual TechNow conference. She holds a B.S. in computer science, an M.B.A. and a M.Ed. in instructional design technology, all from Seton Hill University.
You know that social media engagement is the “Yellow Brick Road” for your organization, but are you terrified about the journey? There are so many social media tools and resources that are available to non-profit organizations today and it can be really confusing! Should you use Facebook? Is Twitter the best option for you? How can you possibly use Instagram to reach your audience? Today, we will learn about the latest trends, strategies and resources, that will help you to effectively manage your online presence. Towards the end of the session, we will hold a general discussion, where you can ask questions and receive advice from colleagues, in your field of work! No question is off limits and technology use is encouraged.
Partnership for Children of Cumberland County
Rebecca Beck, a native of Fayetteville, North Carolina, is a technology professional, training facilitator and leader in the public sector. Rebecca is the Vice President of Information Technology at the Partnership for Children of Cumberland County and began her career with the organization in 2000. Her strengths include; technology infrastructure planning, organizational leadership and social media strategy development. Rebecca has hosted speaking engagements on social media planning and business leadership at the National Smart Start Conference and other local events throughout the state. She also shares advice on a variety of technology topics via Twitter and her blog, IfItHasButtons. Rebecca has an Associate’s Degree in Business Administration (Public Administration) and will receive her Bachelor’s Degree in Business Administration (Marketing) from Fayetteville State University in 2016. As an active member of the local community, Rebecca has received Citizen’s Academy certificates from Cumberland County and the City of Fayetteville. She also volunteers with human service organizations that strengthen the local community.
Non-profits often need specialized skills that don’t exist within their staff. You may depend on freelancers such as designers, writers, photographers, and videographers to help with your website and other communication channels. Often these outside people aren’t managed very well, and projects can become an unpleasant challenge.
The key to great relationships with outside talent is shared understanding. This leads to better project outcomes and less stress throughout the process for all.
We’ll review research I’ve conducted with freelancers through interviews and surveys. In this session you will learn:
– Pet peeves of the various types of freelancers
– Key actions to take to improve the manager-freelancer relationship
– Kickoff and post-mortem processes to improve each project
As soon as you walk out of the session, you will have tools and ideas to better your relationships with freelancers and consultants. Get great help without losing your mind!
As a consultant on content strategy and user experience, Melissa Eggleston helps people and organizations create user-friendly digital experiences with memorable content. In 1997, she wrote her first online stories about soccer and broke all the rules we now know about writing for the web.
She has developed online content for all types of organizations – from businesses in San Francisco to non-profits in New York City. She provides UX research and strategy for the UX-Shop in Durham, NC. Melissa previously worked for Duke University and Bloomberg News.
Nonprofits can leverage social media platforms and content marketing to position themselves as the authority in their fields, with little to no expense. When this happens, your audience does much of the work to find you and you’ll give them great content in return. In the last year, I managed a vast content marketing plan and leveraged social media platforms to position Duke University Press as an expert in the field of Journal Publishing. This project included a 24 post blog series, 128 distinct project tasks, and coordination of more than three dozen contributors. The project now serves as the foundation for all journal acquisition marketing efforts. In my presentation, I will share everything I learned and how our marketing department is using this content marketing success as a springboard for future projects. Topics will include managing contributors, writing content, scheduling a blog calendar, utilizing social media platforms in different ways, and collecting analytics.
Duke University Press
Publicist and Exhibits Coordinator at Duke University Press, coffee addict, and Durhamite by way of Buffalo and Houston.
In this session learn how to implement the Google AdWords Grants for Nonprofits a $120,000 In Kind Advertising Grant from Google for your Non Profit!
Rob will present a “blueprint” for setting up, monitoring and measuring your Google AdWords Grant. There will also be time for your questions. This session is based on Rob’s upcoming book “Google Adwords Grant Blueprint”.
Google Ad Grants is the nonprofit edition of Google AdWords, Google’s online advertising platform. Google Ad Grants empowers your nonprofit through $120,000 per year in-kind AdWords™ advertising grant, to promote your mission and initiatives on Google search result pages. Typical results of utilizing this grant includes: increases in web site visitors, newsletter subscribers, donations and volunteers.
Why People Click
Rob has over 14 years of online marketing experience with deep expertise in strategy, SEO, Social Media Management, and Pay Per Click advertising for a wide range of brands and businesses. Rob founded Why People Click in 2003 to develop and execute marketing strategies that deliver results and increase customer satisfaction.
Rob has developed online marketing and strategy in a wide range of industries, including energy, gas, B2B, nonprofit and e-commerce. Clients have included small to mid-sized online retailers and nonprofits including Second Harvest Foodbank NWNC, Geek Club Book and Triad Highland Games as well as Margaritaville (Cargo, Hospitality & Lifestyles divisions), CHI St. Luke’s Hospitals and HCA Hospitals and banks. His online strategies and digital tactics have resulted in measurable outcomes for clients, including increased traffic, improved sales, donations and new business. Rob keeps his finger on the pulse of the latest online trends and is certified in Google Analytics.
Rob has presented and/or volunteered for ConvergeSouth, an annual tech conference held in Greensboro, for several years. Rob also regularly attends conferences and seminars in the areas of Search Engine Optimization, Social Media and other internet topics. Rob holds a Bachelor of Arts degree in Marketing.
Webinars are so old school! Scheduling time to watch an hour-long webinar live or even a replay does not work well with our busy schedules. If you have training that you need to provide to volunteers or staff but have trouble getting everyone in the same place at the same time, use an online learning platform or LMS (Learning Management System) to create a course. Janet will review some of the popular self-hosted WordPress Plugins and online services to create a class as well as review some basics of course creation.
Get Social Health
Janet Kennedy is a 20-year marketing and social media professional and is the Host of the “Get Social Health” podcast sharing best practice stories and interviews about social media in healthcare. Janet has interviewed medical futurists, healthcare practitioners and ePatients, digital health advocates and entrepreneurs. She is the founder of the Get Social Health Academy, a coaching and eLearning consultancy producing online courses for Healthcare Associations, Medical Societies, and private practices.